Richard Ellor
Articles by Richard Ellor
Automating your visitor count, achieving 98% people counting accuracy
Manually counting people in and out is an inefficient way to collect numbers of visitors, in addition to this, many venues are having to hire additional staff members
The role of mobile wayfinding apps on College Campuses
What is Campus Wayfinding Campus wayfinding is a system designed to help users navigate campus environments. It's a solution for students, faculty, and visitors
Purple and Aruba collaborate to enhance Aruba Instant On offering
Purple is excited to further its partnership with Aruba, with support for Aruba Instant On. Designed with small businesses in mind, Aruba Instant On is as
The History of Wayfinding
Find out how it all started, what solutions are currently revolutionising physical spaces, and what to prepare for in the future. Wayfinding, albeit in it
How big data is being used to boost sales and marketing
Many businesses make decisions on the fly from their gut, but there's a point where a company has to use big data to drive their decision-making.
How wayfinding technology could reduce average waiting times and wasted spend in the NHS
Hospitals are notoriously difficult to navigate around, all corridors seem near-identical, every door leads to somewhere you're sure you've just been 3 minutes
5 ways to better engage with your customers
As a business owner, professional or marketer, you understand the importance of engaging with your target audience. Connecting with customers has always been
Purple WiFi secure services of former BT Chief Executive, Gavin Patterson
Purple WiFi is excited to announce the former Chief Executive of BT, Gavin Patterson, will be joining the company as a non-exec Director in an exciting time of
What is Cached Data?
Cached data, you've definitely heard about it, but do you know what it is? In a world where we are constantly surrounded by technology in one way or another
Wayfinding Technology - What is it?
Wayfinding is defined as information that assists with guiding people in a physical environment or enhancing their experience within it, you know the signs they
Automatic provisioning with Meraki is now live within the Purple Portal
We work with a number of enterprise-sized businesses pan-India and across the world, many of which have thousands of access points across multiple locations.
Purple, Cisco and AT&T provide guest WiFi and analytics to Hudson Yards
Purple, Cisco and AT&T have partnered with property development company, Related, to bring next generation visitor analytics to their Hudson Yards project
Domino's partners with Purple and Smarter WiFi
Domino's has signed a rolling contract with hospitality guest WiFi and analytics specialists, Smarter WiFi, to install a Purple-powered WiFi solution at 10 of
Purple training: What's new?
Here at Purple, we understand that users consume information differently. With this in mind, over the last few months, we have made some significant changes
Why you should start a company running club
If you stand around the front of the Purple offices at 5 pm on a Monday, you will notice a gathering of individuals donning their running gear.
What is WiFi analytics and why is it important for your business?
Firstly, what is WiFi analytics? WiFi analytics put simply means, to gather customer data through the use of guest WiFi. Guest WiFi is the free WiFi you get in
Methods of capturing customer data: What is the best way to capture customer data in-store?
In 2005, Google Analytics was born. The software was designed to let an online or e-commerce site learn all about their customers' online journey.
Getting Personal with Purple's CEO, Gavin Wheeldon
I've got to know Gavin really well over the years I've been at Purple. Gavin is happily married with two daughters, aged six and nine. He's a family man, super
