Richard Ellor
Articles by Richard Ellor
Minnesota United FC leverages Purple’s Guest WiFi to enhance fan experience
Purple partners with Minnesota United FC to provide its Guest WiFi solution at Allianz Field, capturing valuable fan data during a historic, highly attended match. The solution enabled the club to create a blueprint for more effective fan engagement with customized offers and resonant content, building loyalty one WiFi connection at a time.
Built for more: A case for versatility in event strategy
Learn how a versatile multi-purpose event strategy keeps stadiums and arenas profitable all year. Explore crowd analytics, rapid turnarounds, and fan engagement.
Unlock fan insights with stadium data
Discover how modern stadiums and arenas integrate Guest WiFi analytics, ticketing systems, and POS data to capture fan insights and increase venue ROI.
Apple iOS 18 and macOS 15 impact on public WiFi: enterprise guide
Learn how Apple iOS 18 and macOS 15 rotating MAC addresses impact guest WiFi, visitor footfall analytics, and how enterprise venues deploy Passpoint.
Purple becomes a Certified B Corporation
Purple proudly joins the growing movement of companies using business as a force for good Purple, a leading provider of indoor location services, is delighted
Purple named a visionary in Gartner Magic Quadrant for Indoor Location Services | Purple
Purple is named a Visionary in the Gartner Magic Quadrant for Indoor Location Services for completeness of vision and ability to execute in enterprise venue analytics.
Florida Panthers boosts fan WiFi and venue ROI with Purple
Learn how the Florida Panthers uses Purple Guest WiFi at Amerant Bank Arena to capture fan data, enrich CRM profiles, and power digital sponsorship ROI.
Armature Works enhances its guest WiFi experience with Purple
Today Purple announced that it has entered into a strategic partnership with mixed-use event space Armature Works. Armature Works has chosen to implement
Restaurant WiFi benefits and revenue strategies
Explore proven restaurant WiFi revenue strategies. Learn how captive portal analytics, CRM integration, and loyalty programs boost guest spend and retention.
The road to increased revenue with the Purple Partner Program
On 02/14/2023, Purple launched its new Purple Partner Program. The rate of growth seen by Purple and the indoor location services market has clearly
Purple announces the launch of the Purple Partner Program
The new program provides a market-leading opportunity for resellers and referral partners to generate additional revenue. By leveraging Purple's market knowledge
Arena WiFi: fan engagement and venue analytics
Learn how high-density arena WiFi and captive portals capture fan data, improve venue connectivity, and drive digital sponsorship revenue.
Why big tech is backing Purple in a major way: An interview with Chris Dedicoat
After a 23-year stint in Silicon Valley - and working across Europe, the Middle East, and Africa - Cisco's former Executive Vice President (EVP), Chris Dedicoat
Altitude Trampoline Park partners with Purple to enhance visitor experiences
See how Altitude Trampoline Park uses Purple guest WiFi to capture visitor CRM profiles, boost concession revenue, and automate guest reviews.
The importance of collecting real-time passenger feedback
Discover how real-time passenger feedback via airport WiFi captive micro-surveys lifts ACI ASQ scores, cuts incident resolution times, and improves terminal operations.
Retail reward programs: boost customer loyalty with WiFi data
Discover how retail brands convert in-store footfall into active loyalty members. Use guest WiFi captive portals and automated CRM triggers to boost repeat visits.
Purple welcomes Palm Beach International Airport as a new business partner
Discover how Palm Beach International Airport (PBI) deploys Purple across 87 access points to capture real-time passenger feedback and build CRM databases.
Promotional marketing: venue strategies, campaign ROI & guide
Master promotional marketing for physical venues. Discover first-party data segmentation, real-time WiFi splash campaigns, SMS automation, and ROI benchmarks.