One network platform for every train, station and crew member you run

A captive portal that feeds your CRM, passenger surveys at sign-in, identity-based WiFi for crew and station staff, and a private key for every onboard device. Layered on top of the access points and backhaul you already have.

• Captive portal with CRM integration
• Passenger micro-surveys
• Cloud RADIUS for crew and staff
• xPSK for onboard and station devices

A typical operator today

• A free WiFi page that collects email addresses and sends them nowhere useful
• Passenger insight that depends on occasional, expensive fieldwork
• Crew, station staff and contractors sharing one WiFi password
• Card terminals, screens and cameras on the same key as everything else

With Purple

• Every sign-up checked against your CRM and preference center in real time, as Avanti West Coast does
• Short surveys at sign-in: c2c gathered 5,066 responses in six days
• Everyone signs in with their own work account, and leavers lose access automatically
• Every device gets its own key and VLAN, kept apart from passengers

Turn every WiFi sign-in into a record your CRM can use

Passengers sign in on the train and at the station, and Purple sends consented, verified data to your CRM and marketing preference center. Avanti West Coast runs a live API check at sign-in: passengers with no marketing preference on file see the opt-in, those who already have one do not, and each record is matched to the service they are traveling on.

• Avanti West Coast gains 80,000 marketable records a month, a 1,200% increase in marketable records reaching its CRM
• Verify checks each email address in real time, so only valid records reach your CRM
• CCPA/CPRA consent with a full audit trail, sent to your CRM through 400+ data connectors
• Use the data to promote your loyalty scheme and direct bookings, as Avanti West Coast does with Club Avanti

Purple does not replace your onboard connectivity. Your routers and backhaul bring the internet to the train, and Purple runs the sign-in, data and network policy on top.

Ask passengers how they feel while they are still on board

Micro-surveys sit inside the WiFi sign-in, so you hear from passengers during the trip rather than weeks later. c2c ran three surveys covering traveler profiles, onboard safety and station safety, each switched on and off automatically after two days. The results showed 42% of travelers felt less safe after 7pm, which shaped plans for more visible staff late in the evening.

• c2c gathered 5,066 responses in six days, at an average 35% response rate
• LogicFlow switches each survey on and off, and shows it only to the passengers you choose
• Separate surveys for onboard and station experience, run side by side
• Results go straight to your insight and operations teams, with no fieldwork to commission

One login for crew, station staff and contractors

Conductors, catering crew, station teams and depot staff connect with the account they already use. Purple syncs with Microsoft Entra ID, Okta, Google Workspace and JumpCloud over SCIM, and group membership decides which network and policy each person gets.

• Leavers are revoked automatically when their account is disabled
• Crew, station staff and contractors land on separate VLANs with their own rules
• Company tablets and laptops get EAP-TLS certificates through Intune, Jamf, Kandji or Hexnode
• Cloud RADIUS with a 99.9% uptime SLA and no on-premise RADIUS server to run

A private key for everything that cannot sign in

Catering trolley card terminals, passenger information screens, cameras, ticket machines and sensors cannot use a username and password. xPSK gives each one its own key and its own VLAN, so a leaked key affects one device, not the whole fleet.

• Keep on-board retail card terminals off the passenger network, on their own VLAN
• MAC binding ties each key to the first device that uses it
• Revoke a single key without re-keying every device on the train
• No per-device license and no cap on devices per key

What operators get from the WiFi they already run

Avanti West Coast uses passenger sign-ins to grow the marketable records in its CRM. c2c uses short surveys at sign-in to understand how safe travelers feel, onboard and at stations.

Figures from Purple customer results: Avanti West Coast and c2c.

Free brochure

Take this page into your next budget meeting

Everything on this page as an eight-page PDF brochure, ready to share with the people who sign off your network spend.

See your trains and stations on one network platform

Tell us about your fleet, stations and systems, and we will show you how passenger, survey, staff and device access would work on your hardware.

• Works with Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet
• Integrates with your CRM and marketing platforms through 400+ data connectors
• ISO 27001 certified, CCPA/CPRA compliant, US RADIUS region