Blog
Insights and updates from the Purple team on guest WiFi, analytics, and venue technology.
Purple training: What's new?
Here at Purple we understand that users consume information differently. So with this in mind, over the last few months, we have made some significant changes
Improve your guest WiFi access journey with social login
Social login capabilities on captive portals are a great way of increasing login rates. By using pre-existing social network logins such as Facebook, Twitter
Why you should start a company running club
If you stand around the front of the Purple offices at 5pm on a Monday you will notice a gathering of individuals donning their running gear.
Purple Support - Introducing Live Chat
Quick question? When was the last time you sent an email to a friend or family member? How about the last time a friend or family member sent an email to you?
What is WiFi analytics and why is it important for your business?
Firstly, what is WiFi analytics? WiFi analytics put simply means, to gather customer data through the use of guest WiFi. Guest WiFi is the free WiFi you get in
Methods of capturing customer data: What is the best way to capture customer data in-store?
In 2005, Google Analytics was born. The software was designed to let an online or e-commerce site learn all about their customers online journey.
Getting Personal with Purple's CEO, Gavin Wheeldon
I've got to know Gavin really well over the years I've been at Purple. Gavin is happily married with two daughters, aged six and nine. He's a family man, super
Farmacorp sign WiFi analytics and engagement renewal with Purple
Farmacorp, Bolivia's largest pharmaceutical chain, have signed a one-year WiFi analytics and customer engagement renewal with InCloud IT and Purple.
Walmart Canada elevate the in-store customer experience with Purple WiFi
Purple is excited to work with Walmart Canada to help deliver a fast, free and secure guest WiFi network to Walmart Canada's customers across more than 400
What does 5G mean for WiFi?
5G is here and it's here to stay, it has already reached 228m global connections, and it's showing no signs of slowing down, despite the global coronavirus
We've analyzed 110 million unique individuals, across 10 billion visits to 45,000 venues. Here's what we found.
Do you know how many people visit your venue on a daily, weekly or monthly basis? Do you know how many of those people are new or repeat visitors? Do you know
How to increase customer footfall
Online ecommerce sales have been on the rise for a number of years. A report by Statistia reveals that in 2020, ecommerce retail sales are expected to reach 4.1
Tracking customer footfall: How can I track customer footfall?
There has been a lot of controversy in recent years following the development of new technologies that allow companies, particularity within the retail sector,
How to increase app downloads
Congratulations! You've built a mobile app. You truly love your apps icon, and design, and it works flawlessly on all the devices which you tested it on.
McDonald's record a sharp increase in app downloads following the installation of WiFi analytics
McDonald's Belgium have partnered with Purple, Cisco Meraki and Socialspot to deliver a fast, free and secure guest WiFi network in over 80 restaurants location
Deliveroo partners with Purple to deliver more than just food
Deliveroo is bringing more than just food to the table for its thousands of restaurants by launching a new support site to help restaurants reduce everyday
Engage with your visitors through the power of Webhooks
In June last year we unveiled Logic Flow, a game-changing feature that allows marketing teams to offer personalised customer engagement, resulting in enhanced
Purple's WiFi and analytics solution - McDonald's is lovin' it
Hamburger giant, McDonald's, has begun its next course of digital transformation having rolled out WiFi analytics across its sites in Belgium as part of a three
