Blog
Insights and updates from the Purple team on guest WiFi, analytics, and venue technology.
What Are the Benefits of WiFi Marketing?
WiFi marketing is a powerful way to engage with your customers through guest WiFi. By offering guest WiFi, you create an opportunity to collect data, build
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What is OpenRoaming?
OpenRoaming allows automatic WiFi connections across different networks. It allows guests to stay connected at places like shopping malls, airports, and large
MAC Randomization 101
What is MAC Randomization? A MAC address is a unique identifier assigned to a device's network interface. MAC addresses generally remain constant and allow
Apple's iOS 18 & macOS 15: The Impact on Public WiFi & How Purple Can Help
Future-Proof Your Guest WiFi: Solutions for Apple's Privacy Updates Updated 23rd September 2024 Apple's commitment to user privacy is commendable, but their
What is Indoor Mapping and Wayfinding?
Indoor mapping and wayfinding help users find their way through indoor settings like malls, airports, hospitals, and large office buildings. They digitally crea
Purple becomes a Certified B Corporation
Purple proudly joins the growing movement of companies using business as a force for good Purple, a leading provider of indoor location services, is delighted
What is an Indoor Positioning System (IPS)
An Indoor Positioning System (IPS) is used to locate equipment and/or people inside a building. IPS is designed for indoors, while GPS systems are generally use
How Wayfinding Technology Can Improve Airport Operations
Wayfinding technology in airports helps passengers navigate airport spaces efficiently. Several components underpin this technology: Digital Signage: Electronic
Why Airports Need Guest WiFi
Guest WiFi increases customer satisfaction, improves communication, and tech-savvy travelers expect seamless connectivity wherever they go. Offering guest WiFi
Purple Recognized as a Visionary in Gartner� Magic Quadrant� for Indoor Location Services
Company achieves recognition for the third consecutive year Purple, the intelligent spaces company, today announced its recognition as a Visionary in the 2024
RTLS in the Hospitality Industry
Real-Time Location Systems (RTLS) are advanced technology solutions designed to automatically identify and track the location of objects or people in real time.
What Is Wayfinding?
Wayfinding refers to the methods and processes used to guide people through a physical environment and enhance their understanding and experience of the space.
Airport Wayfinding
Airport Wayfinding encompasses the systems and methodologies employed to guide people through an airport efficiently and safely.
What is WiFi RTLS and How Does It Work?
RTLS operates by tagging objects or individuals with devices that emit signals. These signals are then captured by a network of receivers that calculate the tag
What is Asset Tracking?
Asset tracking is a method businesses use to keep tabs on their physical assets, such as equipment, vehicles, and inventory. It involves tagging assets
Real-Time Location Services
What is a Real-Time Location System (RTLS)? A Real-Time Location System (RTLS) is a technology that identifies and tracks the location of objects and people in
Healthcare RTLS 101
A Real-Time Location System in healthcare functions by attaching tags or badges to assets, patients, or staff members. These tags communicate with a network of
Navigating with Ease: How Digital Wayfinding Transforms the Airport Journey
From Labyrinthine Maze to Stress-Free Stride: Embracing the Digital Wayfinding Revolution Airports, once daunting labyrinths, are embracing a technological
