Is data collection GDPR and CCPA compliant?

Yes. Purple provides built-in consent management, automated unsubscribe handling, and ISO 27001 certified infrastructure to ensure full compliance with global privacy laws.

Which CRMs and email platforms can Purple integrate with?

Purple integrates natively with over 400 platforms, including HubSpot, Salesforce, Klaviyo, Mailchimp, and custom webhooks.

Do I need new hardware to run Purple Engage?

No. Purple operates as a cloud overlay software that integrates directly with your existing access points and wireless network infrastructure.

WiFi Marketing Automation

Turn WiFi logins into revenue with automated guest marketing

Name: Purple Engage — WiFi Marketing Automation
Brand: Purple

Engage visitors at their peak moment of intent. Deliver automated emails, SMS offers, and loyalty triggers based on real-time visit behaviour across 80,000+ venues.

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80,000+

Active venues

25+

Portal languages

400+

CRM connectors

Purple Engage WiFi marketing automation dashboard

Live in over 80,000 venues

Proven results for enterprise venues

2.5M+

Visitor records collected

McDonald's Belgium captured over 2.5 million clean visitor records through custom branded captive portals.

463%

ROI achieved via WiFi upsells

Avanti West Coast generated 3,744 purchases by actively promoting upsells through the WiFi connect journey.

4,400+

Loyalty sign-ups generated

Harrods connected WiFi authentication with their rewards scheme to drive 4,400+ new member sign-ups.

How Purple Engage turns guest WiFi into a growth engine

GDPR-compliant data capture

Capture clean, compliant visitor data on connect

Collect opt-in contact details, demographics, and visit preferences through branded splash pages in 25+ languages.

Explore captive portals

Built for scale, compliance, and revenue

Everything you need to automate guest engagement and build detailed first-party profiles across your venue network.

✓

Automated triggered communications

Send personalised SMS and email campaigns automatically triggered by arrival, departure, frequency, or dwell time.

✓

ISO 27001 & GDPR compliance

Built-in consent management, automated unsubscribe handling, and enterprise encryption keep data secure.

✓

Cross-venue visitor profiling

Recognise returning guests across multiple locations to deliver consistent, context-aware offers and welcomes.

✓

Seamless network hardware overlay

Deploys instantly over existing Cisco, Aruba, Ruckus, Ubiquiti, Mist, and Meraki wireless infrastructure.

Tailored technical demo

Ready to turn guest WiFi into your strongest marketing channel?

Schedule a short 15-minute walkthrough with our WiFi solutions team. We will show you how Purple Engage overlays on your access points to capture GDPR-compliant visitor data and trigger automated revenue campaigns.

✓ Overlays existing Cisco, Aruba, Ruckus, Ubiquiti, Mist, and Meraki access points

✓ ISO 27001 certified, GDPR and CCPA compliant

✓ Live demo customised to your industry and venue count

Request your live demo

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Frequently asked questions about WiFi marketing automation

When visitors connect to your guest WiFi, they pass through a custom-branded captive portal splash page where they provide contact details and opt in to marketing.