Esther brings 20 years of broad HR experience and has led People and Talent teams across a range of organisations and industries. She is passionate about creating a brilliant working environment for our people to develop and thrive at Purple.
In 2025, the digital divide is a crisis of digital equity, fundamentally restricting access to life's essentials. The fight to establish connectivity as a right, not a privilege, is often framed in terms of high-level national strategy and multi-crore infrastructure projects. But for millions who lack consistent access, the solution isn't miles of fibre optic cable; it's the welcoming sign of a local library, a bustling café, or a community centre with free, reliable and secure WiFi.
