Claudia Hill
Articles by Claudia Hill
Purple named finalist in the Lloyds British Business Excellence Awards 2026
Manchester business shortlisted for Technology Business of the Year at the UK's flagship business awards.
If you could ask your Purple data anything, what would you ask?
Most of us only ask the big, planned questions of our data and quietly drop the small, specific ones. Here is why those dropped questions are often the most valuable.
Using AI to analyze your customer and footfall data
AI has become genuinely useful for working with data - but only when it can reach the data that matters. Here is how to put your venue data to work with the AI tools you already use.
Connecting your venue data to Power BI, Tableau and Looker
For most data teams, the BI platform is where decisions actually get made. Here is how to connect your Purple venue data directly - without building a pipeline.
How to get more from your WiFi analytics data
Most venue teams are sitting on far more data than they ever use. The teams who get real value from it are the ones who ask better questions - here is how to start.
The hidden cost of ads and trackers on your network (and how to get that bandwidth back)
Roughly 30 - 40% of web browsing traffic is ads and trackers - bandwidth you pay for but get zero value from. Here are the real numbers behind Shield, Purple's DNS filtering service.
Gavin Wheeldon named a finalist in the 2026 Allica Bank Great British Entrepreneur Awards
Gavin Wheeldon, founder and CEO of Purple, has been shortlisted for Global Entrepreneur of the Year at the 2026 Allica Bank Great British Entrepreneur Awards.
How to make a great first impression with your guest WiFi (and keep your brand consistent)
Your splash page is one of the most-seen pieces of brand real estate you own. Here's why that first screen matters, and how AI can help you make a great impression every time.
Three SSIDs to rule them all: guest, Passpoint, and IoT WiFi
Cutting SSIDs has become a bit of an industry sport. Our take: unless your access points overlap heavily, you are mostly safe - check the calculator. But we like tidiness, so here is the clean three-SSID design: open guest portal, automated Passpoint, and consolidated xPSK.
How to protect your guest WiFi from DNS hijacking after CISA and the FBI's APT28 warning
Russia's APT28 is hijacking vulnerable routers to steal credentials, and federal agencies have warned businesses to act. Here's why guest WiFi is the exposure most organizations overlook, and how to secure it.
Purple doubles down on Greater Manchester as global expansion accelerates
Purple has opened its new office at Annie Kenney Mill in Chadderton, Oldham - cementing its UK base as the business pursues a target of generating 60% of revenue outside the UK within three years.
Gaming consoles, IoT, and Cisco: solving the headless device onboarding nightmare
Smart TVs, gaming consoles, and IoT sensors cannot use captive portals - here is how identity pre-shared keys (iPSK) on Cisco eliminate the headless device onboarding problem for residential WiFi.
Your Staff WiFi Is a Bigger Target Than You Think (And AI Just Made It Worse)
AI has made staff WiFi attacks cheaper, faster, and easier to pull off. Here's what we covered in our fireside chat - and why the fix isn't more friction at the login screen.
Purple Appoints Iain Fox as VP Growth - Public Sector to Drive Digital Inclusion and Smart City Innovation
Purple has appointed Iain Fox as VP Public Sector to spearhead digital inclusion and smart city expansion.
Purple Launches Offline Maps Mode for Seamless, Secure Navigation to WiFi Hotspots
The Purple App's new feature means users can download maps directly to their device, cutting through the frustration of data dead zones and keeping key features accessible wherever they go.
Why Your Next WiFi Upgrade Doesn’t Require New Hardware
Upgrading your WiFi capacity doesn’t have to mean pulling new cables. See how Purple Shield’s new DNS-level ad blocking speeds up page loads by 3.5x and locks down network security in minutes.
Purple Signals Higher Education Ambitions with Appointment of VP Education Tim Peers
Purple has appointed Tim Peers, a SaaS leader who joins the B Corp-certified tech firm to tackle digital poverty and accelerate the Smart Campus evolution.
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More Than a Blocker: Strategic Use Cases for Modern Content Filtering
Beyond just blocking: Discover how a DNS filter can optimize bandwidth, protect brand loyalty, and automate compliance. See 6 ways a WiFi content filter transforms your guest network into a strategic business utility.