Purple, a global leader in guest WiFi , today announced that it has joined Google Cloud Partner Advantage as a Partner-level partner for the Build engagement model and has made its Guest WiFi solutions, Capture and Engage, available on Google Cloud Marketplace.
Purple’s availability on Google Cloud Marketplace provides Google Cloud users with a simplified way to purchase and deploy its Guest WiFi solutions. The listing includes Purple’s Capture Guest WiFi and offers flexible procurement options through Google Cloud Marketplace.
Key features of Purple Capture Guest WiFi include:
- Actionable Customer Data Capture: Captures first-party customer data to enrich CRM databases and improve customer insights.
- Email Verification: Verifies customer email addresses to maintain a valid and valuable contact list for marketing.
- WiFi Analytics : Provides detailed insights on WiFi usage and venue performance to support data-driven decisions.
- Regulatory Compliance: Ensures adherence to CCPA/CPRA and other key data protection regulations.
Key features of Purple Engage Guest WiFi include:
- Tailored Communication Journeys: Enables automated, personalized interactions to convert guests into loyal customers.
- Customized Access Journeys: Automates guest experiences based on behavior, location, and time to enhance engagement.
- Advanced WiFi Analytics: Provides real-time insights into guest behavior, preferences, and demographics to inform marketing strategies.
- Seamless System Integration: Integrates effortlessly with over 400 connectors, including all top CRMs and loyalty platforms to enrich customer profiles.
- Flexible Add-Ons: Offers enhanced functionality with optional features like Paid WiFi and customer feedback surveys
“Joining Google Cloud Marketplace simplifies how organizations discover and deploy Purple’s Guest WiFi solutions,” said Bob Koch, Senior Vice President, Global Alliances, Purple. “It gives customers a straightforward way to explore our scalable platform and experience the value and benefits firsthand.”
“Bringing Purple to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the company’s Guest WiFi solutions on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Purple can now securely scale and support customers seeking to leverage the benefits of its Capture and Engage solutions.”
To learn more or access Purple on Google Cloud Marketplace, visit: https://console.cloud.google.com/marketplace/product/purple-wifi-public/purple-wifi-subscription-annual-1?hl=en&inv=1&invt=Ab4Fpw
