Purple on Google Cloud Marketplace: Procurement & Committed Spend Advisor
Model your venue footprint, evaluate Google Cloud Committed Spend (MACC/EDP) drawdown eligibility, and calculate deployment velocity acceleration through Google Cloud Marketplace.
Committed Spend (MACC / EDP Agreement)
100% of Purple subscription costs count directly toward your annual Google Cloud commitment burn-down.
Procure Purple on Google Cloud Marketplace
Subscribe directly on Google Cloud Marketplace to draw down your committed spend, or speak with our alliances team for custom private offer terms.
Google Cloud Marketplace: frequently asked questions
Can I use Google Cloud committed spend (EDP/MACC) to purchase Purple?
Yes. 100% of eligible Purple subscription spend on Google Cloud Marketplace draws down directly against your enterprise Google Cloud committed spend contract (such as MACC or EDP agreements), helping organizations meet their cloud spend obligations without requiring new out-of-budget approvals.
How does procuring Purple through Google Cloud Marketplace accelerate deployment?
Procuring Purple via Google Cloud Marketplace eliminates conventional enterprise vendor onboarding, credit checks, and protracted legal reviews by leveraging pre-approved Google Cloud Marketplace terms. This shortens enterprise procurement lead times from 8-16 weeks down to 24-48 hours.
What Purple products are available on Google Cloud Marketplace?
Both Purple Capture (cloud captive portals, first-party data capture, and WiFi analytics) and Purple Engage (automated behavioral campaigns, CRM connectors, and guest surveys) are available on Google Cloud Marketplace with flexible licensing tiers.
How does billing work when buying Purple through Google Cloud?
All Purple software charges appear as a consolidated line item on your existing monthly Google Cloud invoice. There are no separate vendor invoices or international wire setups required.
Purple, a global leader in guest Wi-Fi, today announced that it has joined Google Cloud Partner Advantage as a Partner-level partner for the Build engagement model and has made its Guest WiFi solutions, Capture and Engage, available on Google Cloud Marketplace.
Purple’s availability on Google Cloud Marketplace provides Google Cloud users with a simplified way to purchase and deploy its Guest WiFi solutions. The listing includes Purple’s Capture Guest WiFi and offers flexible procurement options through Google Cloud Marketplace.
Key features of Purple Capture Guest WiFi include:
- Actionable Customer Data Capture: Captures first-party customer data to enrich CRM databases and improve customer insights.
- Email Verification: Verifies customer email addresses to maintain a valid and valuable contact list for marketing.
- Wi-Fi Analytics: Provides detailed insights on Wi-Fi usage and venue performance to support data-driven decisions.
- Regulatory Compliance: Ensures adherence to GDPR, CCPA, and other key data protection regulations.
Key features of Purple Engage Guest WiFi include:
- Tailored Communication Journeys: Enables automated, personalised interactions to convert guests into loyal customers.
- Customised Access Journeys: Automates guest experiences based on behaviour, location, and time to enhance engagement.
- Advanced Wi-Fi Analytics: Provides real-time insights into guest behaviour, preferences, and demographics to inform marketing strategies.
- Seamless System Integration: Integrates effortlessly with over 400 connectors, including all top CRMs and loyalty platforms to enrich customer profiles.
- Flexible Add-Ons: Offers enhanced functionality with optional features like Paid Wi-Fi and customer feedback surveys
“Joining Google Cloud Marketplace simplifies how organisations discover and deploy Purple’s Guest WiFi solutions,” said Bob Koch, Senior Vice President, Global Alliances, Purple. “It gives customers a straightforward way to explore our scalable platform and experience the value and benefits first-hand.”
“Bringing Purple to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the company’s Guest WiFi solutions on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Purple can now securely scale and support customers seeking to leverage the benefits of its Capture and Engage solutions.”
To learn more or access Purple on Google Cloud Marketplace, visit: https://console.cloud.google.com/marketplace/product/purple-wifi-public/purple-wifi-subscription-annual-1?hl=en&inv=1&invt=Ab4Fpw
