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The world's strictest data protection laws and how the Purple Platform can enable you to comply

The world's strictest data protection laws and how the Purple Platform can enable you to comply

What is data protection and data privacy? The concept of the right to privacy emerged in 1948 when the Universal Declaration of Human Rights was adopted by the

Purple welcomes Palm Beach International Airport as a new business partner

Purple welcomes Palm Beach International Airport as a new business partner

Purple and Palm Beach International Airport (PBI) announced today their strategic partnership aimed at capturing feedback from travelers that will inform PBI of

What does successful promotional marketing look like? A Purple guide

What does successful promotional marketing look like? A Purple guide

Successful promotional marketing allows businesses to grow and scale over time creating brand loyalty and recognition. In this blog, we're going to cover how

Purple launches partnership with Dallas Area Rapid Transit

Purple launches partnership with Dallas Area Rapid Transit

The strategic partnership aims to increase DART's customer record collection, and the quality of the data by implementing Purple's Guest WiFi solution, a brande

What is promotional marketing?: Defined, informed, and strategized

What is promotional marketing?: Defined, informed, and strategized

Promotional marketing is a collection of meaningful actions that drive knowledge about a brand, product, or service. Businesses use promotional marketing to

Asset Tracking: What is it, how does it work, and what are the benefits?

Asset Tracking: What is it, how does it work, and what are the benefits?

The world of digital technology as we know it moves incredibly fast. As organizations adopt new equipment to optimize their practices, not keeping track of

Intelligent Healthcare: How real-time location services benefit patient experiences and boost hospital efficiency

Intelligent Healthcare: How real-time location services benefit patient experiences and boost hospital efficiency

95% of hospitals are planning to increase their utilization of real-time locating technology. By implementing additional solutions, healthcare facilities will

The power of customer surveys in fashion retail

The power of customer surveys in fashion retail

Customer surveys in all retail environments have been vital to the long-term success and survival of some of the world's leading brands, and yet they are not

Unified commerce: Retail survival through complete personalization

Unified commerce: Retail survival through complete personalization

The future is not fully digital or purely physical, it will be a complex hybrid that retailers are witnessing as a once-in-a-lifetime opportunity to completely

Digital transformation in retail: From omnichannel to unified commerce

Digital transformation in retail: From omnichannel to unified commerce

Prior to, and even more so during the Covid-19 pandemic, retailers globally have felt the impacts of shifts in consumer behaviors and subsequently

Ochsner Health Selects Purple Digital Wayfinding System to Enrich Patient, Visitor, and Staff Experience

Ochsner Health Selects Purple Digital Wayfinding System to Enrich Patient, Visitor, and Staff Experience

Ochsner Health has selected Purple's Digital Wayfinding solution to be integrated into their flagship hospital, Ochsner Medical Center, located at 1514 Jefferso

Digital Health: The benefits of optimizing patient journeys

Digital Health: The benefits of optimizing patient journeys

The realization of how important digital solutions are for healthcare venues has caused significant changes to the way hospitals have begun to operate over the

What are Indoor Location Services? Updated for 2023

What are Indoor Location Services? Updated for 2023

Indoor location services allow for the tracking of people and objects within a set space through the combination of hardware and software technologies.

Digital Wayfinding - One small step for the NHS but a big step for patient and staff empowerment by Mike Farrar

Digital Wayfinding - One small step for the NHS but a big step for patient and staff empowerment by Mike Farrar

Whilst digital wayfinding may not as yet be common parlance in the NHS, it may be that its emergence in the coming years heralds a mindset shift of sizeable pro

5 benefits of WiFi Sponsorship you don't get with traditional advertising channels

5 benefits of WiFi Sponsorship you don't get with traditional advertising channels

In 2021, Purple announced the capability for businesses to sponsor advertising space on its WiFi access journeys that are seen daily in over 65,000 venues