Skip to main content

Altitude Trampoline Park partners with Purple to enhance visitor experiences

By Richard Ellor
23 January 2023
3 min read
Altitude Trampoline Park partners with Purple to enhance visitor experiences
Interactive Leisure Venue Tool

Trampoline park & entertainment venue WiFi ROI calculator

Calculate your visitor CRM acquisition rate, AP network density, concession voucher uplift, and annual party booking revenue.

High-energy parks spanning 25,000 to 50,000+ sq ft. Parents and spectators utilize guest WiFi in observation lounges and cafes, creating a prime audience for concession promotions and digital waiver re-engagement.

30,000 sq ft
Total indoor arena & mezzanine area
18,000 guests/mo
Jumpers, spectators & parents per month
42% connecting
Visitors opting into captive portal WiFi
$26 per party
Snacks, drinks, socks & merchandise
$340
Group booking or birthday party value
1 location
Single venue or multi-unit franchise
Recommended APs
11 Access Points
High-density RF coverage
Monthly CRM Growth
+7,560
90,720 verified contacts/year
Monthly Revenue Lift
+$23,200
Concessions + party bookings
Est. Annual Revenue Lift
+$278,400
58.0x estimated platform ROI

Recommended guest WiFi activation playbook for Trampoline & Action Park:

  • Prompt parents with digital cafe and snack bar vouchers upon captive portal connection
  • Automate post-visit email follow-ups for birthday party bookings and membership packages
  • Collect verified TripAdvisor and Google Reviews via automated SMS and email survey triggers

Purple announced today that they have entered into a strategic partnership with Altitude Trampoline Park, a world-premier trampoline facility, with the aim of increasing the collection of CRM records, gathering venue-level feedback, and increasing spend at concessions. 

Altitude has chosen to implement Purple's Guest WiFi solution across their corporate locations in the United States and since the launch, additional franchise locations have followed with each park containing more than 30,000 square feet of indoor space.

Purple's cloud software has been installed over each site's existing WiFi infrastructure providing Altitude with the ability to create an end-to-end personalised experience and deliver efficient communication with customers. 

“We're thrilled to be working with Altitude to enhance their methods of data collection. Our leading solution and built-in functionality will ensure this partnership is successful and delivers the desired value” - Gavin Wheeldon, Purple, CEO

“We're excited to be partnering with Purple to enhance our visitors' experiences by providing a great WiFi service, and finding new ways of collecting valuable insights” said Joseph Steen, Altitude, VP of Technology“Continuously collecting feedback from our visitors is incredibly important to help us understand expectations and ensuring we provide the best experience for our customers.”

Purple works with a large list of recognised leisure locations such as Merlin Entertainment, Cineworld, Formula 1, Paignton Zoo, and The Heineken Experience. Our market-leading guest WiFi solutions work to deliver actionable visitor and venue insights as well as the tools to drive positive changes. 

We're proud to add Altitude Trampoline Park to our list of leisure industry partners as we aim to effectively boost CRM record collection, and increase the rate of customer feedback to provide additional customer and venue insights. As this partnership evolves Altitude will utilise new insights to increase revenue at customer points of interest such as concessions.

About Altitude 

As the world's premier trampoline facility, each of our parks has over 30,000 square feet of indoor space - from regular to competitive jumping, fitness classes to dodgeball - we can accommodate all ages and group sizes, including your next team-building event or family birthday party experience. 

Altitude is one of the largest and fastest-growing franchises in active entertainment. We provide world-class coaching for our team members and franchisees to hit the ground jumping. Learn more about open positions or our franchisee programme, it's time to make your move! 

About Purple

Purple provides the transport industry's most comprehensive, flexible, and proven indoor location services platform. The company has worked with some of the most trusted brands in the world delivering WiFi solutions that have been adding great value to their operations and customer experiences for over a decade. Purple, the innovative provider of indoor venue intelligence has recently been included as a Niche Player in the 2022 Gartner Magic Quadrant report, for indoor location services.

Frequently asked questions

How does Altitude Trampoline Park use guest WiFi to increase CRM records?

Altitude Trampoline Park uses Purple's branded captive portal to collect verified visitor contact information (such as email addresses, phone numbers, and visit preferences) when jumpers, spectators, and parents connect to the guest network across its 30,000+ sq ft entertainment facilities.

What are the benefits of guest WiFi analytics for trampoline parks and family entertainment centers?

WiFi presence analytics from Purple enable entertainment venue managers to monitor park capacity, visitor dwell time in cafe and mezzanine areas, repeat visitation frequency, and guest movement patterns across jumping arenas without requiring manual headcounts.

How does Purple integrate with existing entertainment venue network infrastructure?

Purple is a cloud-native, hardware-agnostic platform that integrates seamlessly with leading commercial wireless access points and network controllers - including Cisco Meraki, HPE Aruba Networking, Ruckus, Juniper Mist, Fortinet, and Extreme Networks - requiring no proprietary hardware replacement.

How do automated WiFi marketing campaigns drive repeat visits and concession spend?

When guests log into the splash page and opt in, Purple's automated marketing engine can trigger real-time concession vouchers, post-visit birthday party booking invitations, and automated Google or TripAdvisor review requests based on dwell time and visit history.

Ready to get started?

Book a demo with one of our experts to see how Purple can help you achieve your business goals.

Speak to an expert