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Purple becomes a Certified B Corporation

By Richard Ellor
25 July 2024
3 min read
Purple becomes a Certified B Corporation
B Corp Certified Sustainable Network Calculator

Sustainable WiFi & ESG carbon impact calculator

Model energy conservation, carbon reduction, paper elimination, and social value metrics for your venue network.

Profile note: Corporate office estate with scheduled evening and weekend low-occupancy windows suitable for automated PoE port powerdown.

180 APs
101,2502,500+
3,500 users
10025,00050,000+
12 hrs / day
4 hrs10 hrs16 hrs
Electricity Conserved
14,191 kWh / yr

£3,690 annual utility bill savings.

Carbon Emissions Avoided
3.39 Tonnes CO2e

3,387 kg CO2e combined electricity and paper reduction.

Tree Seedling Equivalent
164 Seedlings

Equivalent carbon captured by urban trees over 10 years.

Digital Inclusion Reach
920k Users / yr

76,650 paper forms eliminated with accessible captive portal.

Sustainability DimensionBaseline (24/7 Unmanaged)Purple Optimized (PoE Scheduling)Net Annual Benefit
PoE Switch Port Energy Consumption28,382 kWh/yr14,191 kWh/yr-14,191 kWh
Direct Grid Electricity Cost£7,379£3,690-£3,690
Scope 2 Carbon Footprint5.88 tonnes CO2e2.94 tonnes CO2e-2.94 tonnes CO2e
Paper & Physical Materials Waste76,650 physical sheets0 (100% digital captive portal)-345 kg paper

* Energy calculations based on IEEE 802.3at PoE+ switch power draw benchmarks and UK DEFRA / US EPA electricity carbon intensity factors.

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Purple proudly joins the growing movement of companies using business as a force for good

Purple, a leading provider of indoor location services, is delighted to announce its certification as a B Corporation (B Corp), reflecting the company's dedication to positive social and environmental impact. This prestigious certification, verified by B Lab, confirms that Purple meets rigorous standards of performance, accountability, and transparency.

Achieving an overall score of 83.6, significantly above the median score of 50.9 for ordinary businesses, Purple has demonstrated its commitment to excellence in five key impact areas: Governance, Workers, Community, Environment, and Customers. The B Corp certification process is comprehensive, requiring evidence of socially and environmentally responsible practices, including energy usage, waste management, worker compensation, diversity, and corporate transparency.

Esther Park, SVP Talent and Culture at Purple, is delighted that we have achieved the certification: “We are incredibly proud to join the B Corp community. This achievement is testament to the hard work and dedication of our team, and it reinforces our commitment to making a positive impact on society and the environment.”

Purple stands at the forefront of connectivity technology, offering cutting-edge products and services that transform the way users experience WiFi and analytics. By empowering businesses, enterprises, and individuals with secure, efficient, and seamless networking solutions, Purple continues to set new standards in the industry. With a steadfast focus on customer satisfaction and a commitment to innovation, Purple remains dedicated to pushing the boundaries of connectivity technology.

The B Corp certification underscores Purple's mission to integrate social and environmental responsibility into its business model. As a newly certified B Corp, Purple joins a global movement of companies dedicated to redefining success in business beyond profit, prioritising the well-being of people and the planet.

“We are excited to embark on this new chapter as a B Corp certified company,” added Gavin Wheeldon, CEO. “This milestone reflects our ongoing journey towards sustainability and social responsibility, and we look forward to building on this foundation in the years to come.”

Purple is now part of a growing community of over 8,000 businesses globally that have certified as B Corps. The B Corp community in the UK is one of the largest and fastest-growing in the world, with over 2,000 companies spanning a range of different industries and sizes. Names include The Guardian, Innocent Drinks, Patagonia, Tony's Chocolonely, The Big Issue, Finisterre, Elemis, and Sipsmith Gin.

Chris Turner, executive director of B Lab UK, says: “Welcoming Purple to the B Corp community is hugely exciting. Its commitment to doing business differently will be an inspiration to others and will help spread the notion that success in business is as much about people and planet as it is profit.”

For more information about Purple visit www.purple.ai and to read more about B Corp visit https://www.bcorporation.net/en-us/
You can see Purple's B Impact assessment here.

Frequently asked questions

What does B Corporation certification mean for an enterprise WiFi provider?

B Corporation certification is a rigorous third-party assessment verified by B Lab that measures an organisation social and environmental performance, legal accountability, and public transparency. For Purple, achieving an overall impact score of 83.6 (well above the median score of 50.9) confirms high standards across corporate governance, worker welfare, community investment, environmental stewardship, and customer data privacy.

How can enterprise WiFi networks reduce energy consumption and Scope 2 emissions?

Enterprise wireless networks powered by Purple can substantially reduce Scope 2 electricity use by implementing automated Power over Ethernet (PoE) scheduling. A standard enterprise WiFi 6 or 6E access point consumes 15 to 25 watts under operation. By scheduling low-occupancy off-peak hibernation windows (such as 10 to 12 hours overnight and across weekends), venues save 50 to 110 kWh per access point annually, directly lowering utility costs and carbon emissions.

How does Purple support public sector procurement and UK PPN 06/20 social value criteria?

Under procurement frameworks like the UK Public Procurement Notice (PPN 06/20), public sector buyers allocate 10% to 20% of tender evaluation weighting to social value. Partnering with a Certified B Corp like Purple provides verified proof of supply chain ethics, net zero carbon commitments, digital inclusion initiatives, and fair work practices, accelerating compliance in NHS Trust, local government, and higher education tenders.

How does digital guest WiFi onboarding reduce physical paper waste?

Replacing physical sign-in sheets, paper visitor badges, feedback comment cards, and printed venue waivers with Purple digital captive portal onboarding eliminates thousands of sheets of paper per location each year. This removes physical printing and disposal costs while preventing associated supply chain greenhouse gas emissions.

How does accessible guest WiFi promote digital inclusion in public venues?

Guest WiFi provides critical internet access for visitors, students, patients, and residents who lack high-speed home broadband or unlimited mobile data plans. Purple captive portals comply with WCAG 2.1 AA accessibility guidelines, offering high-contrast screen-reader support, simplified multilingual login flows, and zero-monetisation data privacy to ensure equitable digital access.

Can sustainable PoE power scheduling be deployed on existing wireless hardware?

Yes. Intelligent PoE power scheduling and radio sleep policies can be configured in coordination with Purple software across existing enterprise switches and controllers from Cisco Meraki, HPE Aruba Networking, Ruckus, Juniper Mist, and Ubiquiti UniFi without requiring new hardware installation.

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