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Gavin Wheeldon
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Gavin Wheeldon

Chief Executive Officer

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Gavin sold his last business, Applied Language Solutions, a global language technology and services business. He set up So Purple Group with the prime focus on building an enterprise guest WiFi system that was end user friendly.

Articles by Gavin Wheeldon

Physical space analytics: Measuring offline venues like eCommerce

Physical space analytics: Measuring offline venues like eCommerce

Discover how physical space analytics turns raw WiFi signals into actionable foot traffic, dwell, bounce, and conversion metrics across enterprise venues.

16 November 2020
802.1X authentication for WiFi networks: enterprise benefits

802.1X authentication for WiFi networks: enterprise benefits

Discover how 802.1X authentication and Cloud RADIUS eliminate shared passwords, prevent network intrusion, and automate secure enterprise WiFi onboarding.

19 March 2017
Hotspot 2.0, Passpoint, and NGH explained: WiFi guide

Hotspot 2.0, Passpoint, and NGH explained: WiFi guide

Learn how Hotspot 2.0, Passpoint, and NGH enable encrypted, zero-touch enterprise WiFi roaming and eliminate captive portal drop-offs.

11 February 2014

Meraki launches presence analytics API

Explore how Cisco Meraki Presence API v2 and Scanning API v3 integrate with Purple WiFi Analytics to deliver real-time foot traffic and dwell time intelligence.

7 May 2013

Barclays free WiFi in branches: retail banking guest WiFi analysis

Analyze Barclays free branch WiFi strategy. Learn how retail banks use secure captive portals to drive digital app adoption, foot traffic analytics, and ROI.

21 February 2013