Blog
Insights and updates from the Purple team on guest WiFi, analytics, and venue technology.
Beyond the Walled Garden Login Rethinking Guest WiFi Access
Discover why the traditional walled garden login is failing. Explore modern, passwordless alternatives that improve security and user experience for guest WiFi.
Smarter Connections Your Guide to Business WiFi Solutions
Discover modern business WiFi solutions that boost security, enhance user experience, and drive growth. Go beyond passwords for a smarter, safer network.
Boost Warehouse Performance with wifi for warehouses
Discover how wifi for warehouses delivers reliable coverage, scalable capacity, and real-time insights to boost productivity and reduce downtime.
.png)
Beyond the Block List: Meeting Global Safety Standards with WiFi Content Filtering
In the modern business landscape, providing internet access is no longer a secondary amenity; it is a fundamental utility. Whether you are managing a hospital, a retail hub, or a corporate campus, your WiFi is often the first point of interaction for visitors. However, with this utility comes a significant "Duty of Care."
.png)
The 10-Day Window: Why proactive DNS filtering is your best defense against modern threats
For the modern IT department, Guest WiFi has evolved from a luxury perk into a fundamental utility. Much like power or HVAC, it is a service that customers, visitors, and contractors simply expect to work seamlessly the moment they enter a building. However, from a security standpoint, this utility creates a massive, unmanaged attack surface.
.png)
The hidden cost of free WiFi: What your captive portal is really costing you
"Free WiFi" isn't free if it costs you your reputation. From the "awkward password shuffle" to the trap of junk data, we explore the hidden costs of high-friction captive portals—and how venue operators can turn a basic utility into a powerful engine for customer delight.
Digital Inclusion Starts at Your Front Door: How Venue WiFi Can Bridge the Gap
In 2025, the digital divide is a crisis of digital equity, fundamentally restricting access to life's essentials. The fight to establish connectivity as a right, not a privilege, is often framed in terms of high-level national strategy and multi-billion-pound infrastructure projects. But for millions who lack consistent access, the solution isn't miles of fibre optic cable; it's the welcoming sign of a local library, a bustling café, or a community centre with free, reliable and secure WiFi.
.png)
Newcastle’s Digital Revolution: How Secure Public WiFi is Driving Inclusion and Economic Growth
Purple is focused on creating a world where connectivity is seamless, secure, and available everywhere. Our recent webinar broke down exactly how the city of Newcastle Upon Tyne is leading this transformation through a landmark public-private partnership.
.png)
The death of the captive portal: why Apple, Google, and Samsung are killing legacy WiFi
The captive portal isn't just aging; it's being actively taken down, piece by piece, by the very companies that make the devices connecting to it. The pop-up login screen is no longer a minor inconvenience; it's a fundamental flaw in a system that's rapidly being replaced. For IT professionals and venue operators, ignoring this shift isn't an option.
.png)
Purple’s free initiative to accelerate OpenRoaming™ adoption for businesses
New approach eliminates barriers, empowering venues to join the global OpenRoaming™ network and deliver seamless, secure WiFi.
.png)
Mythbusters: Beyond the Captive Portal
Mobile data isn't killing public WiFi, bad user experiences are. In this piece, we dismantle the arguments against seamless connectivity. Learn why 5G still struggles indoors, how "unlimited" plans are shrinking, and how Purple’s certificate-based security outperforms open networks. Most importantly, find out how you can ditch the login form and still gain higher-quality, compliant customer data.
.png)
The business case for digital inclusion: Why doing good is good business
Unlock the business potential of digital inclusion and discover why doing good is good for business. Our comprehensive guide outlines the strategic advantages of embracing digital equity
.png)
Guest WiFi’s Old Dilemma is Over. The New Choice is Yours.
For years, providing Guest WiFi has been a balancing act of bad options. On one side, you had open networks with a shared password—easy for users, but a security nightmare riddled with legal risks for you. On the other hand, you had the captive portal: a friction-filled gateway that, despite its data-gathering benefits, created a frustrating experience for visitors, made even worse by modern privacy features like MAC address randomization.
.png)
Seamless, Secure, and Everywhere: The end of WiFi friction
Purple is on a mission to make WiFi secure, seamless, and everywhere. In our recent "Free the Internet" webinar, we broke down exactly how we are achieving our global mission to improve how people connect in the real world.
For the love of captive portals: Why we built the best one in the world (and why it's still not good enough)
For over a decade, we've evolved our captive portals to be the best in the world. But now? We're leaving them behind in favor of secure and seamless connectivity, everywhere. And it all starts with one unified app: The Purple App.
Supercharge your sales team: How to spot a superproducer in the wild
Unlock the potential of your sales team with our in-depth guide on identifying superproducers, the game-changers who can leverage AI tools to elevate your sales performance.
.png)
Purple merges with Splash Access, enhancing global connectivity platforms
We are uniting Splash Access’s specialized Cisco Meraki access platform with Purple, who bring 13 years of experience in the WiFi industry. Purple’s platform serves nearly 500 million users across 80,000 venues, providing us with the scale to deliver enhanced global support, scalability, and accelerated innovation for your solution.
Secure & Seamless: The future of guest WiFi eliminates man-in-the-middle attacks without adding friction
For years, businesses faced a frustrating choice when providing guest WiFi. Prioritize security, resulting in sometimes long, repeated login forms and frustrating digital friction, or prioritize ease of use, often resulting in an unsecured, unencrypted connection vulnerable to attack.
