Hospitality guest WiFi ROI & footfall calculator
See how many consented diner profiles your guest WiFi builds, and the repeat visits and reviews they are worth.
Sit-down venues with steady dwell, where guests connect during the meal.
Share of opted-in diners who come back once more because of a campaign.
Purple runs on Cisco Meraki access points without replacing them.
- •Show seasonal menus and wine evenings on the welcome page
- •Connect POS and CRM to compare table turns with WiFi session length
- •Invite every diner to review on Google or Tripadvisor 48 hours after the visit
Method: covers ÷ 1.2 visits per diner × opt-in rate = profiles a month; 60% of later months count as new people. Extra visits = half the year-end database × the extra-visit share. Reviews assume 3% of invited diners post one. Revenue is sales, before margin.
Deliveroo is bringing more than just food to the table for its thousands of restaurants by launching a new support site to help restaurants reduce everyday business expenses.
The food delivery giant has formed partnerships with a number of businesses to offer discounts across various business services - ensuring their restaurant network have access to the best deals on the market. Partners include, WiFi solutions provider, Purple, clean energy company, Squeaky, print management and promotional goods provider, Adare, and many more.
It is all part of Deliveroo's efforts to broaden its offering to restaurants beyond just the increased sales and revenue associated with listing on the platform.
Dan Warne, UK Managing Director at Deliveroo, said: “Deliveroo is passionate about food and we therefore want to help great restaurants to grow. We have been working with restaurants to understand what would help their businesses and we are proud to announce a package of support that will cut their day-to-day costs, meaning they can focus on what matters: producing amazing food.”
The support site is now live and free of charge to all exclusive Deliveroo restaurant partners. Restaurants will get cut-price guest WiFi as well as access to cheaper business rate reviews, something which could be crucial to smaller restaurant businesses struggling under the increased levy alongside other costs such as food price inflation and rising wages.
Restaurants will also get money off electricity and gas bills as well as discounts on job advertisements, using temporary agency workers and recruitment firms.
Deliveroo has also introduced a new portal offering restaurant staff benefits and discounts to boost staff retention. Deliveroo has used its scale to secure staff benefits for all workers in the restaurants that are listed on its website in a deal struck with WRKIT, one of the UK's leading employee engagement providers.
The move by Deliveroo could be important in helping small restaurants survive amid the tough trading conditions the sector is facing. It also potentially hints at the growing competition between online food ordering websites.
Gavin Wheeldon, CEO at Purple, said: “Guest WiFi and WiFi analytics can have a significant impact on customer retention, particularly in the restaurant industry. We hope that through this partnership with Deliveroo, more businesses will be able to benefit from such a solution.”
