Your future is first-party data
The blueprint for business success
The highest-intent audience you have is already inside your building. This report shows how venues turn a WiFi login into consented, first-party customer data, with opt-in benchmarks drawn from millions of visitor sessions across five sectors.
What is inside the report
- Opt-in benchmarks. An average 35.15% marketing opt-in rate on guest WiFi, split by new and repeat visitors, against the 1-7% typical of website pop-ups.
- Five sectors, real numbers. Hospitality, retail, healthcare, large public venues and education, each with separate US and EMEA opt-in rates.
- The psychology of the value exchange. Why offering WiFi in return for an email address converts where a website form does not.
- The cost of guessing at intent. What digital marketing spends inferring intent online, and why someone standing in your venue has already self-qualified.
- A blueprint you can act on. The stages that turn a physical venue into a first-party data asset that appreciates rather than decays.
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Drawn from millions of visitor sessions
35.15%
average marketing opt-in rate on guest WiFi
82.85%
average guest WiFi opt-in rate across healthcare venues
0.085%
average opt-out rate once a visitor has joined
Purple platform analysis across millions of visitor sessions. Every figure in the report is sourced and referenced.