Opinion
Insights, guides, and news from Purple about opinion.
Built for more: A case for versatility in event strategy
Learn how a versatile multi-purpose event strategy keeps stadiums and arenas profitable all year. Explore crowd analytics, rapid turnarounds, and fan engagement.
How to get feedback from customers
Collect actionable customer feedback using captive portal WiFi micro-surveys, SMS, and email. Boost completion rates to 20% and improve venue retention.
What is first-party data? Strategy & venue guide
Learn what first-party data is, why third-party cookies are failing, and how physical venues capture CCPA/CPRA-compliant customer data using guest WiFi.
Why a SaaS business wants B Corp certification: ESG & ROI guide
Discover why SaaS businesses pursue B Corp certification. Learn how BIA scoring, ethical data governance, and ESG standards raise enterprise RFP win rates.
Why information security matters: enterprise WiFi guide
Discover why information security matters for modern enterprises, how to safeguard the CIA triad, and why zero-trust WiFi segregation stops lateral network breaches.
Why you should start a company running club
If you stand around the front of the Purple offices at 5 p.m. on a Monday you will notice a gathering of individuals donning their running gear.
Internet Effects on Children: Safety, Tech & Guidance
Explore how the internet affects children, key digital safety considerations, online exposure risks, and how WiFi security protects young users.
How important is WiFi in daily life? 2026 connectivity guide
Discover why WiFi is essential in daily life and business, and how captive portals, guest analytics, and secure networks drive venue revenue.
What type of social media personality are you: 12 persona types | Purple
Discover the 12 social media personality types, online sharing psychology, and how venues use social WiFi to segment and engage digital visitors.
A cure for cell phone addiction
In an earlier blog we looked at nomophobia, or the fear of being without a cell phone. We concluded that some of us might actually be getting dangerously
Seven ways technology has developed over the last 10 years
Discover 7 major technology advancements from the last 10 years, from mobile and cloud IT to IoT density, WPA3, and modern enterprise WiFi connectivity.
The internet is making us smarter
Discover how internet searching stimulates neural pathways, aids decision-making, and enhances cognitive performance across connected public WiFi venues.
Lucky WiFi
Caesars Entertainment UK is one of the most established and innovative operators in the casino industry, leading the way for over 40 years. It offers a diverse
The language of email
Discover why 44% of workplace emails are misinterpreted. Learn psychological tone fixes, etiquette rules, and automated WiFi communication strategies.
Does social media actually improve society?
Today's society faces many challenges: unemployment, crime, poverty, loneliness to name but a few. We've considered whether social media can be used to
The psychology of social media
Discover how social media psychology drives venue engagement. Use behavioral triggers and social WiFi to capture customer data and build loyalty.
All-inclusive resort WiFi: guest expectations and ROI
Discover why all-inclusive resorts and hotels must provide reliable guest WiFi. Calculate bandwidth needs, captive portal ROI, and guest review uplift.
Why your next WiFi upgrade doesn't need new hardware
Upgrade WiFi capacity and security without costly access point replacements. Discover how DNS-level filtering reclaims up to 40% bandwidth and stops threats in minutes.
See Purple in action
Book a 20-minute demo and we'll show you how Purple's guest WiFi, captive portal, and analytics platform works for a venue like yours.
Go deeper with our WiFi guides
These step-by-step guides cover the topics behind the articles above, from setup to security and analytics.