Opinion
Insights, guides, and news from Purple about opinion.
What is first-party data? Strategy & venue guide
Learn what first-party data is, why third-party cookies are failing, and how physical venues capture CCPA/CPRA-compliant customer data using guest WiFi.
How to get feedback from customers
How can you get valuable customer insights without getting in the way of their experience? Discover practical ways to collect in-person feedback without annoying your guests.
Why a SaaS business wants B Corp certification: ESG & ROI guide
Discover why SaaS businesses pursue B Corp certification. Learn how BIA scoring, ethical data governance, and ESG standards raise enterprise RFP win rates.
Why information security matters: enterprise WiFi guide
Discover why information security matters for modern enterprises, how to safeguard the CIA triad, and why zero-trust WiFi segregation stops lateral network breaches.
Why you should start a company running club
If you stand around the front of the Purple offices at 5 p.m. on a Monday you will notice a gathering of individuals donning their running gear.
Internet Effects on Children: Safety, Tech & Guidance
Explore how the internet affects children, key digital safety considerations, online exposure risks, and how WiFi security protects young users.
How important is WiFi in daily life? 2026 connectivity guide
Explore why WiFi is essential in daily life and business, and how guest WiFi, location analytics, and security turn daily connectivity into venue revenue.
What type of social media personality are you: 12 persona types | Purple
Discover the 12 social media personality types, online sharing psychology, and how venues use social WiFi to segment and engage digital visitors.
A cure for cell phone addiction
In an earlier blog we looked at nomophobia, or the fear of being without a cell phone. We concluded that some of us might actually be getting dangerously
Seven ways technology has developed over the last 10 years
The world of technology has massively changed over the last decade. We take a look at just how far we've come, with our top seven technology advancements list.
The Internet is making us smarter
Internet searches and brain patterns. It is widely thought that mental stimulation might improve the brain's ability to function. In a study, researcher Small
Lucky WiFi
Caesars Entertainment UK is one of the most established and innovative operators in the casino industry, leading the way for over 40 years. It offers a diverse
The language of email
Emails - can we communicate as well as we think we can? Are you trying to be funny? Do you tend to be sarcastic? Or are you deadly serious when sending your
Does social media actually improve society?
Today's society faces many challenges: unemployment, crime, poverty, loneliness to name but a few. We've considered whether social media can be used to
The psychology of social media
Social media has had a profound effect on the way people engage with each other. Its power lies in the way it can provide users with a sense of personal
All-inclusive resort WiFi: guest expectations and ROI
Discover why all-inclusive resorts and hotels must provide reliable guest WiFi. Calculate bandwidth needs, captive portal ROI, and guest review uplift.
See Purple in action
Book a 20-minute demo and we'll show you how Purple's guest WiFi, captive portal, and analytics platform works for a venue like yours.
Go deeper with our WiFi guides
These step-by-step guides cover the topics behind the articles above, from setup to security and analytics.