Opinion
Insights, guides, and news from Purple about opinion.
What is first-party data?
In an era of AI, many marketers turning their attention to first-party data — and for good reason! Learn what first-party data is, and why it's the answer to overcoming AI data dread, with our guide.
How to get feedback from customers
How can you get valuable customer insights without getting in the way of their experience? Discover practical ways to collect in-person feedback without annoying your guests.
Why on Earth would a SaaS business want to be a B Corp?
In the summer of 2024, Purple became B Corp certified, joining the 9,500+ global businesses and 2,500+ UK businesses that have earned the badge of sustainability
Information Security: Why is it so important?
“The key to good, frictionless, security is understanding the needs and the operations of the business to efficiently build controls around them.
Why you should start a company running club
If you stand around the front of the Purple offices at 5pm on a Monday you will notice a gathering of individuals donning their running gear.
The effects on children and the internet
Like it or not, children and the internet go hand-in-hand and the digital world plays a massive part in most youngsters day-to-day lives.
How important is WiFi in daily life?
If you were asked to rate the following in order of things you wouldn't be able to live without, where do you think internet/ WiFi would be placed? Family / Fri
What type of social media personality are you?
In one of our earlier blogs, The Psychology of Social Media, we looked at how we may or may not be showing our true self when we are posting online.
A cure for phone addiction
In an earlier blog we looked at nomophobia, or the fear of being without a mobile phone. We concluded that some of us might actually be getting dangerously
Seven ways technology has developed over the last 10 years
The world of technology has massively changed over the last decade. We take a look at just how far we've come, with our top seven technology advancements list.
The internet is making us smarter
Internet searches and brain patterns It is widely thought that mental stimulation might improve the brain's ability to function. In a study, Researcher's Small
Lucky WiFi
Caesars Entertainment UK is one of the most established and innovative operators in the casino industry, leading the way for over 40 years. It offers a diverse
The language of email
Emails - can we communicate as well as we think we can? Are you trying to be funny? Do you tend to be sarcastic? Or are you deadly serious when sending your
Does social media actually improve society?
Today's society faces many challenges: unemployment, crime, poverty, loneliness to name but a few. We've had a think about whether social media can be used to
The psychology of social media
Social media has had a profound effect on the way people engage with each other. Its power lies in the way it can provide users with a sense of personal
All Inclusive' but not including WiFi
I've recently returned from a two week summer holiday to Gran Canaria. We stayed in an 'All Inclusive' four star hotel in the Maspalomas, ideally located close
