Maps
Insights, guides, and news from Purple about maps.
A Guide to Site Heat Maps for Business Growth
Discover how to use site heat maps to understand customer behavior in physical spaces. Turn WiFi analytics into actionable insights that boost ROI.
Purple unveils new solution packs to streamline affordable, tailored Guest WiFi and Maps solutions
The new approach consolidates Purple's existing modules into packs designed to empower businesses to meet and exceed changing guest expectations at an affordable price point without sacrificing quality or posing security risks.
What is Blue Dot Navigation?
Blue Dot Navigation displays your real-time position as a blue dot on digital maps. If you use Apple Maps or Google Maps, you've likely used Blue Dot navigation
What is Indoor Mapping and Wayfinding?
Indoor mapping and wayfinding help users find their way through indoor settings like malls, airports, hospitals, and large office buildings. They digitally crea
What is an Indoor Positioning System (IPS)
An Indoor Positioning System (IPS) is used to locate equipment and/or people inside a building. IPS is designed for indoors, while GPS systems are generally use
How Wayfinding Technology Can Improve Airport Operations
Wayfinding technology in airports helps passengers navigate airport spaces efficiently. Several components underpin this technology: Digital Signage: Electronic
Purple Recognized as a Visionary in Gartner� Magic Quadrant� for Indoor Location Services
Company achieves recognition for the third consecutive year Purple, the intelligent spaces company, today announced its recognition as a Visionary in the 2024
What is WiFi RTLS and How Does It Work?
RTLS operates by tagging objects or individuals with devices that emit signals. These signals are then captured by a network of receivers that calculate the tag
What Is Wayfinding?
Wayfinding refers to the methods and processes used to guide people through a physical environment and enhance their understanding and experience of the space.
Airport Wayfinding
Airport Wayfinding encompasses the systems and methodologies employed to guide people through an airport efficiently and safely.
Real-Time Location Services
What is a Real-Time Location System (RTLS)? A Real-Time Location System (RTLS) is a technology that identifies and tracks the location of objects and people in
What is Asset Tracking?
Asset tracking is a method businesses use to keep tabs on their physical assets, such as equipment, vehicles, and inventory. It involves tagging assets
Navigating with Ease: How Digital Wayfinding Transforms the Airport Journey
From Labyrinthine Maze to Stress-Free Stride: Embracing the Digital Wayfinding Revolution Airports, once daunting labyrinths, are embracing a technological
Indoor Location Tracking to reach $24BN by 2027
Over the past 10 years, this term and the market have evolved to include a host of indoor location services such as Digital Wayfinding, Asset Tracking, and more
Accessibility Essentials for Real-Time Location Services
Navigating unfamiliar places can be a challenge for everyone, and more so for those with accessibility needs. Finding suitable routes to access a venue
Navigating the Indoors: The Challenges of indoor positioning technology
The Babylonian World Map is believed to be humanity's first attempt at depicting the known world. Etched into clay tablets and estimated to date as far back as
CentraCare Partners with Purple to Implement a New Digital Wayfinding Solution to Support Patient Experience at St. Cloud Hospital
CentraCare has selected Purple as an approved vendor for digital wayfinding at CentraCare – St. Cloud Hospital. The collaboration of these two innovative
Asset Tracking: What is it, how does it work, and what are the benefits?
The world of digital technology as we know it moves incredibly fast. As organizations adopt new equipment to optimize their practices, not keeping track of
