Maps
Insights, guides, and news from Purple about maps.
WiFi Location Analytics Explained for US Venues
Discover how WiFi location analytics transforms footfall data into actionable insights for US retail, hospitality, and transit venues with Purple.
Purple named a visionary in Gartner Magic Quadrant for Indoor Location Services | Purple
Purple is named a Visionary in the Gartner Magic Quadrant for Indoor Location Services for completeness of vision and ability to execute in enterprise venue analytics.
What is WiFi RTLS and how location tracking works
Learn how WiFi real-time location systems (RTLS) track venue assets, analyze movement patterns, and overlay on existing wireless access points.
What is Asset Tracking?
Asset tracking is a method businesses use to keep tabs on their physical assets, such as equipment, vehicles, and inventory. It involves tagging assets
Real-time location services (RTLS): 2026 enterprise guide
Discover how real-time location services (RTLS) track assets, optimize venue operations, and integrate with enterprise WiFi, BLE, and location analytics.
Accessibility Essentials for Real-Time Location Services
Discover essential accessibility standards for real-time location services (RTLS). Learn ADA compliance, WCAG 2.2 design, and accessible indoor wayfinding.
Healthcare RTLS: hospital asset tracking & digital wayfinding
Explore how healthcare Real-Time Location Systems (RTLS) and digital wayfinding eliminate equipment search times, prevent asset shrinkage, and improve patient flow.
What are Indoor Location Services? Updated for 2023
Discover how indoor location services work across BLE beacons, WiFi positioning, and RTLS asset tracking to optimize visitor navigation and venue operations.
Location analytics and services: how physical venues increase revenue
Learn how modern venues use WiFi and BLE location intelligence to optimize store layouts, boost dwell time, and drive customer lifetime value.
Automating your visitor count, achieving 98% people counting accuracy
Discover how 3D sensors and WiFi analytics achieve 98% people counting accuracy, eliminate manual door staffing, and automate live occupancy signaling.
5 interesting uses for location technology in enterprise venues
Explore 5 key enterprise use cases for indoor location technology, comparing WiFi RTLS, BLE beacons, and UWB across healthcare, retail, and corporate venues.
WiFi vs beacons for location-based services
Compare WiFi positioning systems and BLE beacons for indoor location-based services, spatial analytics, accuracy, and enterprise venue navigation.
WiFi presence analytics: what it measures for staff and for guests
Learn how WiFi presence analytics tracks venue foot traffic, dwell time, and visitor frequency using RSSI signals to drive real-world location intelligence.
Meraki launches presence analytics API
Explore how Cisco Meraki Presence API v2 and Scanning API v3 integrate with Purple WiFi Analytics to deliver real-time foot traffic and dwell time intelligence.
See Purple in action
Book a 20-minute demo and we'll show you how Purple's guest WiFi, captive portal, and analytics platform works for a venue like yours.
Go deeper with our WiFi guides
These step-by-step guides cover the topics behind the articles above, from setup to security and analytics.