Know your members and guests, from the door to the restaurant

Purple turns the moment a guest joins your WiFi into a membership sign-up, an app download or an offer for the restaurant, with consent recorded every time. Content filtering on the guest network, and staff and gaming-floor devices kept on their own keys, on the access points you already own.

• Membership and app sign-ups at the sign-in moment
• CCPA/CPRA consent with a full audit trail
• DNS content filtering on the guest network
• xPSK for EPOS, kiosks and back-of-house devices

A typical gaming venue today

• A WiFi password on a sign at the bar, and no idea who joined
• Walk-in guests who never become members or download your app
• A guest network with no content filtering and no record of consent
• EPOS, kiosks, cameras and staff devices sharing a network with guests

With Purple

• A branded sign-in moment that recognises returning members and welcomes new guests
• Guests asked if they are already a member, and everyone else sent to join, as Metropolitan Gaming does
• DNS content filtering and CCPA/CPRA consent, recorded with a full audit trail
• Every device on its own key and VLAN, kept apart from guest traffic

Turn anonymous WiFi into guests you recognize

Every guest who joins your WiFi becomes someone you can recognize and welcome back, with their permission. QR codes on in-venue signage take guests straight to the right network: Metropolitan Gaming saw 25.5% more sign-ins after adding them across its venues.

• A branded sign-in moment for each venue, in your own design
• Returning members recognized across every site you run
• Consented first-party data passed to your CRM through 400+ data connectors
• Visits and dwell time by venue and area, ready for your marketing team

Make the sign-in moment your best membership desk

The first screen a guest sees is the best place to ask if they are a member. Metropolitan Gaming asks exactly that: in the first four months, 57% of guests said they were not yet online members and were sent straight to the sign-up page. Genting Casinos UK uses the same moment to promote its MyGenting Rewards app.

• A short question at sign-in sends non-members to your membership page
• Promote your app download on the screen guests are already holding
• Offers for the restaurant, bar or area where a guest connected, as Resorts World Birmingham does
• Sign-ups flow into your CRM, so your own marketing rules and exclusions apply before anyone is contacted

A guest network that is filtered, consented and kept apart

Gaming venues are licensed, inspected and held to a high standard, and the guest WiFi should be too. Purple filters content at the DNS layer, records consent for every guest who opts in and keeps guest traffic on its own network, away from gaming, payment and back-office systems.

• DNS content filtering blocks unsuitable categories on the guest network
• CCPA/CPRA consent captured at sign-in, with a full audit trail
• Marketing reaches only the guests who opted in
• Guest traffic isolated from EPOS and payment networks, supporting PCI DSS

Purple is ISO 27001 certified and Cyber Essentials certified, and has had zero data breaches since 2012.

Every till, kiosk and camera on its own key

Gaming venues run on connected devices: EPOS in the bars and restaurants, kiosks, digital signage, cameras and door controllers. xPSK gives each one its own key and VLAN, so a leaked key affects one device, not the whole venue. Staff sign in with Microsoft Entra ID, Okta or Google Workspace, and lose access when they leave.

• Revoke a single key without re-keying every device
• MAC binding ties each key to the first device that uses it
• Works under your vendor's name: iPSK on Cisco, DPSK on Ruckus, MPSK on HPE Aruba and Juniper Mist, PPSK on Extreme and UniFi
• Every staff session logged with person, device, time and location

More guests signed in, more guests asked to join

Metropolitan Gaming uses Purple across its venues to get more guests online and turn them into members. Small changes at the sign-in moment, measured venue by venue.

Figures from Purple customer results: Metropolitan Gaming (January to February 2025 against January to February 2026, and the first four months of its membership survey). Purple platform data.

Free brochure

Take this page into your next budget meeting

Everything on this page as an eight-page PDF brochure, ready to share with the people who sign off your network spend.

See your venues on one WiFi platform

Tell us about your casinos, bingo halls or betting venues and we will show you how guest sign-in, membership growth, filtering and device security would work on your hardware.

• Works with Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet
• Plugs into your CRM and app through 400+ data connectors
• ISO 27001 certified, CCPA/CPRA compliant, zero data breaches since 2012