Turn match nights and quiz nights into guests who come back

Every guest who joins your WiFi is someone you can recognize, thank and invite back. Purple turns the sign-in moment into consented guest data, schedules promotions per brand and per pub, and keeps tills and card machines on their own network. On the access points you already own.

• Consented guest data for your CRM
• Promotions scheduled per brand and per pub
• Content filtering by time of day
• xPSK for tills, card machines and screens

A typical pub today

• A WiFi password chalked behind the bar, and no idea who used it
• Promotions on posters and beer mats that reach whoever happens to read them
• A network that crawls at kick-off when the whole room starts streaming
• Tills, card machines, jukeboxes and screens on the same network as guests

With Purple

• A branded sign-in moment that builds consented guest data your CRM can use
• Offers scheduled per brand and per pub, on the screen guests are already holding
• DNS filtering that blocks ads and heavy content, cutting downloaded data by up to 40%
• Every device on its own key and VLAN, kept apart from guest traffic

Know who is at the bar, not just how many phones are in the room

Guests sign in once through a branded welcome page and opt in to hear from you. Unified Accounts remember them on the next visit, at any pub in your estate, so the data builds with every round. Stonegate lifted its opt-in rate by 17% on Purple, and collected 32,000 survey responses in a single month.

• One-line sign-in that recognises returning guests across every site
• Email addresses verified with NeverBounce, so fake and disposable sign-ups never reach your list
• In-venue microsurveys that ask guests what brought them in, with a 77% response rate at Stonegate
• CCPA/CPRA consent with a full audit trail, ISO 27001 certified underneath

Promote the match, the quiz and the band to the pubs that are showing them

Set a campaign once and Purple shows it only at the sites taking part, only while it is running. Guinness Storehouse scheduled its St Patrick's weekend welcome page in advance, reached all 4,281 visitors without anyone switching pages by hand, and saw a 39% marketing opt-in rate.

• Welcome pages scheduled by brand, by pub and by date, with LogicFlow choosing what each guest sees
• A family-friendly network in the afternoon and a different policy after 9pm, set by venue, time and day
• Ad blocking at the DNS layer loads pages 3.5x faster when the whole room is online
• QR codes on in-venue signage take guests straight to the right network, as Metropolitan Gaming found with 25.5% more sign-ins

Content filtering is IWF and Friendly WiFi certified with enforced SafeSearch, so you can keep a family pub family-friendly without a separate filtering supplier.

Turn a WiFi sign-in into a loyalty member

The moment someone joins your WiFi is the moment they are most open to your app, your season pass or your loyalty scheme. Stonegate used its welcome pages to promote the MiXR Season Pass across the brands taking part, earning 129,183 impressions and 1,478 click-throughs in four weeks.

• Ask whether a guest is already a member and send everyone else to sign up, as Metropolitan Gaming does
• Opted-in guests flow into Airship, SevenRooms, Braze, Bloomreach, HubSpot or Iterable
• SecurePass connects returning guests automatically, with no form to fill in again
• 400+ data connectors for your CRM, email platform and loyalty scheme

Tills, card machines and the jukebox, each on a network of their own

EPOS terminals, card readers, kitchen screens, TVs, music systems and CCTV cannot sign in with a username. xPSK gives each one its own key and its own VLAN, so a password shared with a guest never reaches your payment kit, and a lost device can be cut off without re-keying the pub.

• Separate guest traffic from card machines, the segmentation PCI DSS assessors look for
• Revoke a single key without touching any other device on site
• Time-limited keys for contractors, engineers and agency staff, with no MDM needed
• Works under your vendor's name: iPSK on Cisco Meraki, DPSK on Ruckus, MPSK on HPE Aruba, PPSK on Ubiquiti UniFi

Measured in sign-ups, members and return visits

Pub groups and hospitality operators use Purple to grow their guest data, fill their loyalty schemes and keep WiFi off the IT team's to-do list. These are results they have measured.

Figures from Purple customer results: Stonegate, Metropolitan Gaming and McDonald's Belgium.

Free brochure

Take this page into your next budget meeting

Everything on this page as an eight-page PDF brochure, ready to share with the people who sign off your network spend.

See what your pubs could know about their guests

Tell us about your estate and we will show you how guest data, scheduled promotions and device keys would work on your hardware, with the results Stonegate and others already see.

• Works with Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet
• Opted-in guests sent to Airship, SevenRooms, Braze, Bloomreach, HubSpot or Iterable
• ISO 27001 certified, CCPA/CPRA compliant, zero data breaches since 2012