Know your regulars by name, not just by order

Every guest who opens a laptop or checks their phone in the queue is a regular you could recognize, reward and invite back. Purple turns your café WiFi into quick sign-in, loyalty app growth and guest data your CRM can use, with the tills kept on a network of their own.

• Returning guests skip the form
• Loyalty app downloads at sign-in
• Plugs into Braze, Airship and HubSpot
• Tills kept off the guest network

A typical café today

• The WiFi password is chalked on the menu board and changed whenever someone remembers
• The loyalty app is promoted on a till card that most guests never read
• Laptop hours and repeat visits are invisible, so nobody can say who your regulars are
• Tills, card terminals and the music speaker share a network with every guest's phone

With Purple

• A branded sign-in with CCPA/CPRA consent, and returning guests recognized without a form
• An app download offer on the screen guests are already holding, every time they connect
• Dwell time, visit frequency and feedback for every café, from one dashboard
• Each till and device gets its own key and VLAN, kept apart from guests

A sign-in quick enough for the 8am queue

Guests sign in once with a branded page in your café's look, giving their consent as they connect. After that, unified accounts recognize them on every return visit, so a regular is online before their apartment white is poured. When Sweetgreen switched on unified accounts, its marketing opt-in rate rose from 61% to 81%.

• Branded sign-in with email or social login and CCPA/CPRA consent, with a full audit trail
• Returning guests recognized across every café in your estate, with no form to fill again
• Built-in email verification blocks fake and disposable addresses before they reach your list
• Runs on Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet

Every WiFi sign-in is a chance to grow your app

Your loyalty app only works if regulars download it and keep opening it. Purple puts it in front of them in a receptive moment: on the page they see the instant they are online. Panos captured 20,300 opted-in records in 12 months and put its app download offer in front of guests 24,262 times. Café Juan Valdez promoted its Amigos Juan Valdez loyalty app through sign-in pages, interstitial video and e-shots.

• App download links and loyalty offers on the page guests see once they are connected
• Sign-ups sent to Braze, Airship, Iterable, Bloomreach or HubSpot through 400+ data connectors
• Schedule pages by date, so a new menu or app launch switches on and off by itself
• Win back lapsed app members with a welcome-back offer when they walk back in

Understand who stays, how long and how often

Your laptop workers and morning regulars are some of your most loyal guests, and the hardest to see. Purple shows dwell time, visit frequency and demographics for every café, and a short survey at sign-in tells you what they think. Bob & Berts made a micro survey part of its WiFi sign-in and collected 23,504 responses between June and mid-September, more than 14,000 above target.

• Dwell time, visit frequency and returning guests compared across every café
• Micro surveys at sign-in, so feedback arrives while the visit is still fresh
• Shield DNS filtering blocks bandwidth-heavy content by café, time and day, so the lunch rush does not stall the laptops
• Ad blocking at the DNS layer cuts downloaded data by up to 40% and loads pages 3.5 times faster

Guests on one network, payments on another

Tills, card terminals, kitchen printers, menu screens and the music speaker cannot type a password into a sign-in page. xPSK gives each one its own key and VLAN, so guest traffic never shares a network with your payments, and a leaked key affects one device, not every café.

• Guest WiFi kept apart from the till network, the segmentation PCI DSS assessments look for
• Revoke a single key without re-keying every device in the café
• Works under your vendor's name: iPSK on Cisco, DPSK on Ruckus, MPSK on HPE Aruba and Juniper Mist, PPSK on Extreme and UniFi
• Store teams sign in with their own Entra ID or Google Workspace account, and lose access when they leave

No per-device license and no cap on devices per key. Licensing is per access point and per venue.

More regulars you can name, reach and bring back

Café and fast-casual brands use Purple to turn everyday visits into consented guest data, app growth and honest feedback. These are their numbers.

Figures from Purple customer results: Sweetgreen, Panos and Bob & Berts, and Purple company data.

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Pricing

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See what your café WiFi could be doing

Tell us about your cafés, your app and your CRM, and we will show you how quick sign-in, app growth and device keys would work across your estate.

• Works with Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet
• Sends opted-in guests to Braze, Airship, Iterable, Bloomreach and HubSpot
• ISO 27001 certified, CCPA/CPRA compliant, zero data breaches since 2012