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WiFi for visitor attractions

Know who came through the gates, and bring them back

Visitor WiFi that turns a day out into consented first-party data, puts your next event in front of everyone on site and gives your marketing team a reason for the second visit. Ticketing, tills and staff stay on their own secure networks, on the access points you already own.

  • Sign-in in each visitor's own language
  • Salesforce, HubSpot and 400+ connectors
  • xPSK for scanners, tills and kiosks
  • ISO 27001 certified
Families and groups of friends arriving at a busy visitor attraction, some holding phones
Welcome back, PriyaSecond visit this year, opted in to offers
Sign-in shown in SpanishMatched to the language on her phone
Trusted by attractions and destinations includingMerlin EntertainmentsGuinness StorehouseBattersea Power StationBritish Airways i360Kingsbarns Distillery
The gap

Your ticketing system knows who paid. It does not know who visited.

One booking brings a family of five, a coach party arrives on a tour operator's ticket and walk-ups pay at the gate. Most of the people who spend a day at your attraction never reach your CRM, and the free WiFi they use tells you nothing about them. That gap shows up in four places.

A typical attraction today

  • Ticket data names the lead booker, not the group who came with them
  • Seasonal events promoted on posters and social, never to the people already on site
  • International visitors greeted with a sign-in page they cannot read
  • Ticket scanners, tills and staff tablets sharing a password with the visitor network

With Purple

  • Every visitor who connects signs in with consent, so you know who was actually there
  • Your sign-in page changes with the season, as Guinness Storehouse does for St Patrick's Day
  • Sign-in follows the language on each visitor's phone, as it does across Merlin Entertainments attractions
  • Every device gets its own key and VLAN, and staff sign in with their own account
One platform, four plays

Everyone on site, and everything that keeps the day running

Visitor data, on-site campaigns, repeat visits and a secure back-of-house network, run from one dashboard by the marketing and operations teams you already have.

Visitors

Turn a busy day on site into a visitor database you own

Visitors sign in with email or a social account in a few taps, on a page in your brand and in the language set on their phone. Every sign-in carries CCPA/CPRA consent and flows into your CRM through 400+ data connectors, including Salesforce, HubSpot, and Braze, so the people walking your site become people you can talk to after they leave.

  • Merlin Entertainments collected 174,421 opted-in records from 285,032 visitors in three months
  • 61% of connecting Merlin visitors opted in, across attractions in Europe, Asia Pacific and North America
  • Ask one question at sign-in, such as who they are visiting with or where they have traveled from
  • Consent captured with a full audit trail, ready for your data protection team
Explore guest WiFi
A family signing in to visitor WiFi on a phone at the entrance to an attractionVisitor data
Campaigns

Put your next event in front of everyone already on site

The sign-in page is the first screen a visitor looks at after the gate. Use it to sell what is coming up: a late-night opening, a summer season, an annual pass or a timed add-on. Schedule a page for a single weekend and it switches on and off by itself, so nobody on your team has to remember.

  • Guinness Storehouse ran a St Patrick's Day sign-in for 4,281 visitors over the weekend, with 39% opting in
  • 1% of Battersea Power Station's WiFi visitors booked tickets for its summer outdoor cinema and theater
  • Kingsbarns Distillery offered opted-in visitors a free glass by QR code and lifted opt-ins by 5%
  • Different pages by area, date or time, with no change to the network

Guinness Storehouse's seasonal pages went live and came down on schedule, with no one logging in to switch them over.

Explore branded sign-in
Visitors at an evening event in a heritage courtyard, lit with festoon lightsCampaigns
Return visits

Give every visitor a reason to come back

Most attractions see a visitor once and hope for the best. Purple sends every opted-in record to your CRM and email platform the moment they connect, tagged by attraction, language and the answers they gave, so your follow-up lands while the day is still fresh. Operators with more than one site can see who visits more than one.

  • Merlin Entertainments pushed records into segmented Salesforce mailing lists to drive repeat visits across its attractions
  • Connect review platforms such as TripAdvisor, as British Airways i360 does, to ask for a review after the visit
  • Visitor numbers, dwell time and returning visitors, by site, in one dashboard
  • Plugs into Salesforce, HubSpot, Braze, Mailchimp and 400+ more CRM and marketing platforms
Explore first-party data
A couple sharing photos on a phone on a bench in the gardens of a historic houseReturn visits
Operations

Ticket scanners, tills and staff on their own secure networks

A busy day runs on more than visitors' phones. Handheld ticket scanners, EPOS terminals, kiosks, cameras and interactive exhibits need a stable connection, and so do the seasonal staff and contractors who join for the summer. xPSK gives every device its own key and VLAN, and staff sign in with their own account instead of a shared password.

  • Works under your vendor's name: iPSK on Cisco, DPSK on Ruckus, MPSK on HPE Aruba and Juniper Mist, PPSK on Extreme and UniFi
  • EPOS on its own VLAN, isolated from the visitor network, as PCI DSS expects
  • Time-limited keys for seasonal staff and contractors, with no MDM needed
  • Staff sign in with Microsoft Entra ID, Okta or Google Workspace, and leavers are revoked automatically
Explore xPSK
A member of staff scanning tickets on a handheld device at the entrance to an attractionxPSK
More than free WiFi

What open WiFi gives your attraction, and what Purple gives you

The access points are the same. What changes is who you know, what you can sell on the day and what stays secure.

What you need
Open visitor WiFi
With Purple
Visitor identity
Anonymous devices, counted but not named
Consented visitor records in your CRM through 400+ connectors
On-site promotion
Posters, leaflets and a password on a sign
A branded sign-in page that changes by season, area or event
International visitors
One page in one language
Sign-in in the language set on each visitor's phone
Consent
A tick box with no record of who agreed
CCPA/CPRA consent with a full audit trail
Back-of-house devices
One shared key for scanners, tills and staff
A private key and VLAN for each device
Hardware
Tied to one vendor's built-in sign-in page
Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi and more
An attraction's marketing team reviewing visitor data on a dashboard in a quiet office overlooking the grounds
Built for a marketing team

Visitor data that pays its way from the first season

Attractions and destinations use Purple to grow their CRM, sell the next event on the day and bring visitors back. These are results from sites already live.

61%
average marketing opt-in rate across Merlin Entertainments attractions
174k
opted-in visitor records in three months at Merlin Entertainments
39%
opt-in rate across St Patrick's Day weekend at Guinness Storehouse
1%
of WiFi visitors booked summer event tickets at Battersea Power Station

Figures from Purple customer results: Merlin Entertainments, Guinness Storehouse and Battersea Power Station.

Cover of the Purple Attractions WiFi brochure

Free brochure

Take this page into your next budget meeting

Everything on this page as an eight-page PDF brochure, ready to share with the people who sign off your network spend.

Get the brochure

Your name and email is all we need. The download appears straight away.

How it works

Live before the season starts

  1. 1

    Point your access points at Purple

    No new hardware. Purple layers on top of the access points already across your site.

  2. 2

    Design your visitor sign-in

    Your brand, your languages, your questions and offers, connected to your CRM and marketing platforms.

  3. 3

    Go live, area by area

    Start with your entrance and busiest spaces with our team on hand, then add events, seasons and more sites.

Pricing

See the price before you book a demo

Compare plans, what each one includes and the add-ons on one page. You do not need a sales call to see the numbers.

View pricing
Talk to our attractions team

See your attraction as a visitor data platform

Tell us about your site, your seasons and your visitors, and we will show you how visitor sign-in, on-site campaigns and back-of-house networks would work on your hardware.

  • Works with Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet
  • Connects to Salesforce, HubSpot, Braze and 400+ more CRM and marketing platforms
  • ISO 27001 certified, CCPA/CPRA compliant

Book an attractions demo

A 30-minute call with someone who knows visitor attractions.

Attraction WiFi questions, answered

What marketing, commercial and IT teams ask us most

Do we need to replace our access points?

No. Purple runs on the access points you already own, including Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet. There is nothing to rip out and no on-site server to install.

How much visitor data will we actually get?

It depends on your visitors and how you ask, but attractions already live give a guide. Merlin Entertainments averaged a 61% opt-in rate across its attractions, and Guinness Storehouse saw 39% across its St Patrick's Day weekend.

Can the sign-in page change for events and seasons?

Yes. You can schedule a page for a set date range and it goes live and comes down by itself, as Guinness Storehouse does for St Patrick's Day. Pages can also differ by area of the site or time of day.

What about international visitors?

The sign-in page follows the language set on each visitor's phone, so overseas visitors read it in their own language. Merlin Entertainments runs multilingual sign-in across attractions in Europe, Asia Pacific and North America.

Which CRM and marketing platforms do you connect to?

Purple connects to Salesforce, HubSpot, Braze, Mailchimp and 400+ more platforms through its connectors library, and to review platforms such as TripAdvisor. Opted-in records arrive as visitors connect.

Is visitor data handled in line with CCPA/CPRA?

Yes. Every sign-in carries CCPA/CPRA consent with a full audit trail, and you choose exactly what you ask for. Purple is ISO 27001 certified, CCPA/CPRA compliant, and has had zero data breaches since 2012.

How do ticket scanners, tills and kiosks connect?

With xPSK. Each device gets its own key and VLAN, bound to the first device that uses it, so payment and ticketing kit stays apart from the visitor network. You can revoke one key without touching any other device.

Featured products for Attractions

The Purple platform pieces most Attractions venues deploy on day one.

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See WiFi for marketing teams →

Related pillar guides

The topical pillars most relevant to Attractions. Each guide is the canonical hub for that area of the platform.

Other verticals running on the same Purple platform.

Speak to an expert

Tell us about your venues and we'll show you how Purple fits.