Free entry, and finally you know who walked through the door

Visitor WiFi that turns a free visit into a consented audience record, puts your ticketed exhibitions, membership and café on the first screen visitors see, and feeds your marketing and development teams. Tills, screens and staff stay on their own secure networks, on the access points you already own.

• Exhibitions and membership on the sign-in page
• Salesforce, HubSpot and 400+ connectors
• xPSK for tills, screens and sensors
• ISO 27001 certified

A typical gallery today

• Free-entry visitors who never reach your CRM or mailing list
• Ticketed exhibitions and membership promoted on posters, not on the phone in every visitor's hand
• Members, donors and first-time visitors treated as one anonymous crowd
• Shop tills, gallery screens and staff laptops sharing a password with the public network

With Purple

• Every visitor who connects signs in with consent, so you know who came, not just how many
• Your sign-in page sells what is on, as National Portrait Gallery's links visitors to exhibitions, events, eat and drink and membership
• Ask one question at sign-in and send each answer to the right list in your CRM
• Every device gets its own key and VLAN, and staff sign in with their own account

Turn free admission into an audience you can talk to

Visitors sign in with email or a social account in a few taps, on a page in your gallery's brand. Every sign-in carries CCPA/CPRA consent and flows into your CRM through 400+ data connectors, including Salesforce, HubSpot, and Mailchimp, so the people who walk your galleries become people you can invite back to the next opening.

• Guinness Storehouse lifted its marketing opt-in rate from 36% to 60% with Purple
• Consented, first-party records that belong to you, not to a ticketing agent
• Sign-in follows the language set on each visitor's phone, for overseas visitors
• Consent captured with a full audit trail, ready for your data protection officer

Sell the next exhibition on the screen they are already holding

The sign-in page is the first thing a visitor looks at after they walk in. Use it for what pays the bills: the ticketed show upstairs, the late opening on Friday, a membership with free entry to every exhibition, lunch in the café. National Portrait Gallery's page links straight to its exhibitions, what's on, eat and drink and membership pages, and was built and run for it by Purple's managed service team.

• 17,119 visitors saw National Portrait Gallery's new sign-in page after it went live
• Ask whether a visitor is already a member and send everyone else to your membership page
• A different page for each exhibition, late opening or private view, scheduled to switch on and off by itself
• Our managed service team can design and update pages for you, so your marketing team does not have to

National Portrait Gallery's marketing team can now see the uptake in events and membership from visitors who came through its sign-in page.

Know which visitors to invite back, and which to ask to join

Every opted-in record reaches your CRM the moment a visitor connects, tagged by the exhibition they came to see and the answers they gave. NEC Group runs a separate sign-in for each event and adds a preference flag to every record, and galleries can do the same for each exhibition, so your next email goes to the people who care about that artist.

• NEC Group collects over 400,000 opted-in records a year, each tagged with an event preference
• Repeat visitors to Guinness Storehouse rose 265% on non-event days with Purple repeat-visit campaigns
• Visitor numbers, dwell time and returning visitors, by site and by exhibition, in one dashboard
• Segments ready for membership and development teams in Salesforce, HubSpot and 400+ more platforms

Gallery shop, screens and staff on their own secure networks

A gallery runs on more than visitors' phones. Shop and café tills, ticket scanners, interactive screens, AV in the learning studio and sensors in the stores all need a stable connection, and so do the contractors who install each new show. xPSK gives every device its own key and VLAN, and staff sign in with their own account instead of a shared password.

• Works under your vendor's name: iPSK on Cisco, DPSK on Ruckus, MPSK on HPE Aruba and Juniper Mist, PPSK on Extreme and UniFi
• Shop and café EPOS on its own VLAN, isolated from the visitor network, as PCI DSS expects
• Time-limited keys for installers and contractors, with no MDM needed
• Staff sign in with Microsoft Entra ID, Okta or Google Workspace, and leavers are revoked automatically

Audience data that earns its place from the first exhibition

Galleries, attractions and exhibition venues use Purple to grow their audience, sell the next show on the day and bring visitors back. These are results from venues already live.

Figures from Purple customer results: National Portrait Gallery, Guinness Storehouse and NEC Group.

Free brochure

Take this page into your next budget meeting

Everything on this page as an eight-page PDF brochure, ready to share with the people who sign off your network spend.

See your gallery as an audience data platform

Tell us about your galleries, your exhibition programme and your membership, and we will show you how visitor sign-in, on-site promotion and back-of-house networks would work on your hardware.

• Works with Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet
• Connects to Salesforce, HubSpot, Mailchimp and 400+ more CRM and marketing platforms
• ISO 27001 certified, CCPA/CPRA compliant