Know everyone in the house, not just the person who booked

Your box office knows the lead booker. Purple's audience WiFi introduces you to everyone else in the row, then puts interval drinks, merchandise and next season on the screen already in their hand. Front of house, backstage and box office devices stay on their own secure networks, on the access points you already own.

• Consented audience data for your CRM
• Interval and merchandise offers at sign-in
• xPSK for tills, scanners and box office
• ISO 27001 certified

A typical theater today

• The lead booker is in your CRM. The people sitting beside them are not.
• Bar queues at the interval, with the shop and pre-order offers unseen
• Members and friends who look like any other audience member on the night
• Box office PCs, bar tills and ticket scanners sharing one password with visiting companies

With Purple

• Everyone who connects can opt in, so the whole party reaches your CRM with CCPA/CPRA consent
• Merchandise, interval drinks and dining offers on the first screen they see, as LW Theaters runs
• Returning audience members recognized at sign-in and invited back to the next season
• Every till, scanner and box office PC on its own key, and visiting crews on keys that expire

Meet the people your box office never sees

Gifted tickets, group bookings and agent sales mean most of your audience arrives as a stranger. The WiFi sign-in is often the only moment they tell you who they are. Purple turns it into consented first-party data: who came, who came back and what they want to see next, in your venue's look and in the language set on each person's phone.

• A branded sign-in with social, email or one-click login, and CCPA/CPRA consent recorded with a full audit trail
• Sign-in shown in the language set on each phone, for tourists and touring audiences
• Records sent to Salesforce, HubSpot, Braze and your email platform through 400+ data connectors
• Audience numbers, dwell time and repeat visits for every venue in one dashboard

Add one question to the sign-in and learn what your ticketing data cannot tell you. Ector County Coliseum asked its audiences, and 43% of those who answered had traveled to attend a show.

Put the bar, the shop and afternoon tea in their hand

LW Theaters gives each venue its own branded pages: one before audiences connect and one after. The second carries a carousel of three offers, show merchandise, afternoon tea and food and drink, so the next thing someone sees after connecting is something they can buy tonight. In one opening week, 518 people followed those offers.

• A branded page before connection and an offers page after, each in your venue's look
• Change offers by show, by venue or by date, and schedule them to start and end on their own
• Add Google Analytics campaign links to each offer to see what it earned
• Roll the same pages out across a whole group from one dashboard, as LW Theaters plans for its other six theaters

Sell next season to the people already in the room

Everyone in the house tonight has already shown they will buy a ticket. Glasgow Life sent its Christmas show brochure for Glasgow Royal Concert Hall to 690 audience members who had opted in over the WiFi. Battersea Power Station promoted its summer outdoor cinema and theater events on its sign-in pages, and 1% of the people who connected went on to book.

• Consented records sync to your CRM and email platform, ready for the next season brochure
• Promote your membership, friends scheme or next production on the sign-in page itself
• Returning audience members recognized at sign-in, with each visit added to their record
• Members can reconnect automatically at every venue with a Passpoint profile, with no sign-in page

Box office, bar and backstage, each on its own network

Box office PCs, ticket scanners, bar tills, card readers and AV kit cannot sign in with a username and password. xPSK gives each one its own key and its own VLAN, so a leaked password affects one device, not the venue. Staff sign in with the work account they already use, and visiting companies get keys that expire when the run ends.

• Every device on its own key and VLAN, revocable one at a time
• Works under your vendor's name: iPSK on Cisco, DPSK on Ruckus, MPSK on HPE Aruba and Juniper Mist, PPSK on Extreme and UniFi
• Time-limited keys for touring companies and freelance crew, with no MDM
• Front-of-house and backstage staff sign in with Microsoft Entra ID, Okta or Google Workspace, and leavers lose access when their account is disabled

Audience data that earns its keep from opening night

Theaters, concert halls and live venues use Purple to grow their audience lists, sell more on the night and fill the next season. These are results from venues already live.

Figures from Purple customer results: Glasgow Life (Glasgow Royal Concert Hall), LW Theaters, Ector County Coliseum and Battersea Power Station.

Free brochure

Take this page into your next budget meeting

Everything on this page as an eight-page PDF brochure, ready to share with the people who sign off your network spend.

See your theater on one audience platform

Tell us about your venues and we will show you how audience data, interval offers, members and secure box office networks would work on your hardware.

• Works with Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet
• Consented records into Salesforce, HubSpot, Braze and 400+ more through data connectors
• ISO 27001 certified, CCPA/CPRA compliant, zero data breaches since 2012