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WiFi for cinema chains

Know who is in every screen, and bring them back for the next release

Guest WiFi that turns the half hour in your foyer into consented audience data, grows your app and membership scheme, sells the right bundle on the right night and keeps kiosks, signage and tills on their own secure networks. One platform, on the access points already in your cinemas.

  • Consented audience data from every foyer
  • App and membership growth at sign-in
  • A different offer for every release
  • xPSK for kiosks, signage and tills
Moviegoers chatting and checking their phones in a warmly lit cinema foyer before a screening
Member recognizedConnected automatically through your app
Signed in at the foyer barShown tonight's snack and drink bundle
Runs on the access points you already ownCisco MerakiHPE ArubaRuckusJuniper MistUbiquiti UniFiCambiumExtremeFortinet
The gap

Your booking system knows who paid. It does not know who came with them.

One person books four seats, and three moviegoers walk in, buy popcorn, sit through the trailers and leave without you ever learning their names. Meanwhile your app, your membership scheme and your concessions team are all competing for the same few minutes in the foyer. That gap usually shows up in four places.

A typical cinema today

  • Open WiFi that counts phones but never learns who is holding them
  • App downloads and membership sign-ups left to a poster by the box office
  • The same welcome page on a quiet Tuesday matinee and a sold-out opening night
  • Kiosks, digital signage and tills sharing one key with the staff network

With Purple

  • Every moviegoer who connects becomes a consented record your CRM can use
  • The first screen they see promotes your app and membership, as it does for Cinemex
  • A different sign-in page and offer by site, date and time, scheduled in advance
  • Every device gets its own key and VLAN, and staff sign in with their own account
One platform, four plays

From the box office to the last showing, every moviegoer and every device on the right network

Audience data, app and membership growth, concessions and event promotion and a secure operations network, run from one dashboard by the marketing, commercial and IT teams you already have.

Audience data

Meet the three moviegoers your booking system never sees

Most of your audience arrives on someone else's ticket. When they connect in the foyer or at the bar, Purple shows a branded sign-in page that asks for consent, verifies the email address and sends the record straight to the marketing platform you already use. Across 39 cinemas, Cinemex captured more than 58,000 opted-in guests this way in 2025, with demographic details included.

  • Branded sign-in with CCPA/CPRA consent and a full audit trail for every opt-in
  • Email verification through NeverBounce blocks fake and disposable addresses before they reach your CRM
  • Records flow into Braze, Airship, HubSpot, Bloomreach, Iterable and SevenRooms, or 400+ other connectors
  • Ask a question or two at sign-in, such as favorite genre or which site they visit most, and build the profile visit by visit
Explore guest WiFi
A group of friends in a cinema foyer, one signing in to the WiFi on a phone while the others queue for snacksAudience data
App and membership

Put your app and membership scheme on the screen moviegoers are already holding

Your app sells tickets, carries membership cards and brings people back, but only once it is installed and opened. Cinemex hands every connecting guest a personalized page promoting the Cinemex app, and that page was seen more than 77,000 times in 2025. For members who already have your app, Purple can install a Passpoint profile through it, so they connect automatically at every site you operate.

  • Promote the app download or membership upgrade on the first screen after sign-in
  • Members connect automatically through a Passpoint profile installed by your own app, with no sign-in page to repeat
  • Passpoint connects encrypted from the first moment and is not broken by iOS 18 MAC address rotation
  • OpenRoaming lets your app connect members at more than 5 million hotspots worldwide
Explore Passpoint
A couple sitting in a cinema foyer, one opening a cinema app on a phone before the filmApp and members
Releases and concessions

A different offer for the opening weekend, the kids' club matinee and the live opera broadcast

Your programme changes every week, so the first screen moviegoers see should too. Purple shows a different sign-in page by site, date and time, scheduled in advance, so a release weekend can promote a premium format upgrade and a weekday afternoon can push a family snack bundle. The Guinness Storehouse ran its St Patrick's Day pages to all 4,281 visitors over the weekend this way, with nobody switching them over by hand.

  • Battersea Power Station promoted its summer outdoor cinema at sign-in, and 1% of people who connected went on to book tickets
  • Promote concessions, merchandise and food and drink side by side, as LW Theaters does in its foyers
  • Ask a short survey after the show: the Kimmel Center for the Performing Arts gathered 2,120 responses on why people visit
  • Sell sponsor space on the sign-in page and give partners an audience you can measure
Explore branded sign-in
Moviegoers at a cinema concessions counter at dusk, one holding a phone while ordering popcorn and drinksReleases
Operations

Self-service kiosks, digital signage, tills and staff on their own secure networks

A busy Saturday runs on more than moviegoers' phones. Ticket kiosks, foyer screens, EPOS terminals, handheld scanners and back-of-house devices all need a stable connection, and so do the part-time team members who rotate through every week. xPSK gives each device its own key and VLAN, and staff sign in with their own account instead of a password taped behind the bar.

  • Works under your vendor's name: iPSK on Cisco, DPSK on Ruckus, MPSK on HPE Aruba and Juniper Mist, PPSK on Extreme and UniFi
  • EPOS on its own VLAN, isolated from the guest network, as PCI DSS expects
  • Staff sign in with Microsoft Entra ID, Okta or Google Workspace, and access ends when their account is disabled
  • DNS content filtering with Purple Shield on the guest network, for foyers full of families
Explore xPSK
A cinema team member in a plain uniform checking a self-service ticket kiosk and a foyer screen before openingxPSK
More than free WiFi

What open WiFi gives your cinemas, and what Purple gives you

The access points in your foyers and screens stay the same. What changes is who you know, what you sell on the night and what stays secure.

What you need
Open cinema WiFi
With Purple
Audience identity
Anonymous devices, counted but not named
Consented, verified records in your CRM through 400+ connectors
App and membership
A poster by the box office and a hope
Promoted on the first screen, with members connected automatically through Passpoint
Release promotion
One welcome page for every site, film and night
A different page and offer by site, date and time, scheduled in advance
Audience feedback
An emailed survey few people open
A short question at sign-in, answered on the spot
Kiosks, signage and tills
One shared key for devices and staff
A private key and VLAN for each device
Hardware
Tied to one vendor's built-in sign-in page
Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi and more
A cinema chain's marketing team reviewing audience data on a dashboard in a quiet office
Built for a cinema marketing team

What WiFi earned Cinemex across 39 cinemas in a year

Working with Purple partner Telmex, Cinemex turned the WiFi in its foyers into a source of opted-in audience data and a channel for its app. These are its results for 2025.

144k+
completed WiFi sign-ins across 39 Cinemex cinemas
58k+
opted-in guests captured, worth an estimated $570k+ MXN
77k+
views of the personalized page promoting the Cinemex app
$770k+
estimated return in 2025 (MXN), across data and app promotion

Figures from Purple customer results: Cinemex, delivered with Purple partner Telmex, 2025.

Cover of the Purple Cinemas WiFi brochure

Free brochure

Take this page into your next budget meeting

Everything on this page as an eight-page PDF brochure, ready to share with the people who sign off your network spend.

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How it works

Live across your estate without new hardware

  1. 1

    Connect your marketing stack

    Link your CRM, app platform or loyalty system through one of 400+ connectors, so every opt-in lands where your team already works.

  2. 2

    Point your access points at Purple

    We configure the guest, staff and device networks on the access points already in your foyers, screens and back offices.

  3. 3

    Launch your first release campaign

    Go live site by site with our onboarding team, with sign-in pages scheduled around your next big opening.

Pricing

See the price before you book a demo

Compare plans, what each one includes and the add-ons on one page. You do not need a sales call to see the numbers.

View pricing
Talk to our cinema team

See what your foyers could tell you

Tell us about your estate, your app and your membership scheme, and we will show you how audience data, release promotion and secure operations would work on your hardware.

  • Works with Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet
  • Sends records to Braze, Airship, HubSpot, Bloomreach, Iterable, SevenRooms and 400+ other connectors
  • ISO 27001 certified, CCPA/CPRA and CCPA compliant, zero data breaches since 2012

Book a cinema demo

A 30-minute call with someone who knows cinema marketing and networks.

Cinema WiFi questions, answered

What marketing, commercial and IT teams at cinema chains ask us most

Do we need to replace our access points?

No. Purple runs on the access points you already own, including Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet. There is nothing to install on site.

Can moviegoers connect through our own app?

Yes. Your app can install a Passpoint profile, so members connect automatically and securely at every site you operate, with no sign-in page to repeat. For everyone else, the sign-in page is where you promote the app, as Cinemex does with a personalized page that was seen more than 77,000 times in 2025.

How does the data reach our CRM?

Every opted-in record is verified through NeverBounce and sent to the platform you already use, including Braze, Airship, HubSpot, Bloomreach, Iterable and SevenRooms, through 400+ data connectors. You can also use Purple's built-in CRM.

Can we show different offers at different sites and on different nights?

Yes. Sign-in pages can change by site, date and time and be scheduled in advance, so an opening weekend, a family matinee and an event cinema screening each get their own offer without anyone switching pages by hand.

Is it compliant with CCPA/CPRA?

Yes. Every opt-in is captured with clear consent and a full audit trail. Purple is ISO 27001 certified, CCPA/CPRA and CCPA compliant, and has had zero data breaches since 2012.

How do ticket kiosks, foyer screens and tills connect?

With xPSK. Each device gets its own key and VLAN, bound to the first device that uses it, and you can revoke one key without touching any other. EPOS terminals sit on their own VLAN, isolated from the guest network.

Can we filter what people access on the guest network?

Yes. Purple Shield adds DNS content filtering to the guest network, blocking malware, phishing and harmful content in foyers that welcome families and younger audiences.

Featured products for Cinemas

The Purple platform pieces most Cinemas venues deploy on day one.

Recommended solution for Cinemas

WiFi for marketing teams. First-party data capture, footfall analytics, and CRM-triggered automation built for venues that monetize visitor data.

See WiFi for marketing teams →

Related pillar guides

The topical pillars most relevant to Cinemas. Each guide is the canonical hub for that area of the platform.

Other verticals running on the same Purple platform.

Speak to an expert

Tell us about your venues and we'll show you how Purple fits.