Turn every trial, day pass and class into a member who stays

Guest WiFi that turns trial and day-pass visitors into consented CRM records, connects members automatically through your app, fills classes and keeps staff, tills and connected kit on their own secure networks. One platform, on the access points already in your clubs.

• Consented data from every trial and day pass
• Automatic connection through your member app
• Class promotion by club and time of day
• xPSK for connected kit and tills

A typical gym today

• A day-pass visitor who trains, showers and leaves without the club ever learning their name
• Members typing a password from a sign by reception at every visit
• A timetable that changes every week, promoted on a poster nobody reads
• Staff phones, the reception till and the door controllers on one shared password

With Purple

• Every trial, day pass and guest of a member signs in with consented details your CRM can use
• Members connect automatically at every club, through a Passpoint profile in your app
• A sign-in page that promotes the right classes, chosen by club, day and time
• Staff sign in with their work account, and every device gets its own key and VLAN

Turn every free trial and day pass into a name, a consent and a follow-up

Free trials, day passes, guests of members, swim-only visitors and people at the cafe all use your club without joining it. A branded sign-in page captures who they are, with CCPA/CPRA consent and a full audit trail, and sends them to your CRM while the visit is still fresh. Ask one question at sign-in, such as whether they already hold a membership, and LogicFlow sends everyone who does not straight to your joining page, as Leyton Orient does for its own membership scheme.

• Social and email sign-in, with email verification that keeps fake and disposable addresses out of your database
• Consented records sent to HubSpot, Salesforce, Braze, Airship and more through 400+ data connectors
• Ask whether they are already a member, and send everyone who is not to your joining offer
• Trial and day-pass visitors kept on a guest network, apart from staff, tills and equipment

Put your app on every member's phone, then let it connect them to the WiFi

Your app books classes, carries the membership card and brings people back, but only for members who have installed it. The sign-in page is where you promote it to everyone else. For members who already use it, Purple installs a Passpoint profile through your own app, so their phone joins the WiFi automatically and securely at every club you run, with nothing to type. European Tour Group lets fans sign in with their existing MyTour account, and 46% of sign-ins across eight events used it.

• Promote the app download on the first screen after sign-in, to trial and day-pass visitors
• Members connect automatically at every club through a Passpoint profile installed by your app
• Passpoint is encrypted from the first moment and is not broken by iOS 18 MAC address rotation
• OpenRoaming lets your app connect members at more than 5 million hotspots worldwide

Fill tomorrow's classes and notice when a member starts to drift

Members who keep coming are the members who stay. Purple shows a different sign-in page by club, day of the week and time, so the 6am crowd sees next week's early classes and the after-work crowd sees personal training. Visit frequency, dwell time and peak hours go to your CRM, so your team can reach a member whose visits are slipping while there is still time to win them back. And when you want to know why people come, ask them: Halton Council asks visitors to its leisure center why they came, and most say to swim or use the gym.

• Sign-in pages chosen by club, day of the week and time of day, set up in advance
• Visit frequency and dwell time for opted-in members, sent to your CRM and marketing platform
• A one-question micro survey at sign-in: Halton Council gathered 98 responses in four months, a 15% response rate
• Busy hours, quiet hours and returning visitors by club, in one dashboard across your estate

Halton Council plans to use its reason-for-visit answers to decide where to invest most in its leisure center.

Reception, trainers, tills and the kit on the gym floor, each on its own network

Your team signs in with the work account they already use. Purple syncs with Microsoft Entra ID, Google Workspace and Okta over SCIM, so a leaver loses WiFi access the moment their account is disabled. Everything that cannot sign in, from connected cardio kit and door controllers to EPOS tills, sound systems and screens, gets its own key and VLAN with xPSK, so a leaked key exposes one device, not the club.

• Time-limited keys for self-employed personal trainers and contractors, with no device management needed
• Revoke a single key without re-keying every device on the floor
• DNS content filtering on the member network, IWF and Friendly WiFi certified, with SafeSearch enforced for family sessions
• Works under your vendor's name: iPSK on Cisco, DPSK on Ruckus, MPSK on HPE Aruba and Juniper Mist, PPSK on Extreme and UniFi

Ask the people on your floor, on a platform that holds up

Halton Council added one question to the sign-in page at its leisure center: why are you here today. Most visitors said to swim or use the gym, and Halton plans to use the answers to decide where to invest. Underneath, the same platform runs at more than 80,000 live venues in over 90 countries.

Figures from Purple customer results (Halton Council) and Purple platform data.

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Pricing

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See your clubs on one WiFi platform

Tell us about your clubs, your app and your CRM, and we will show you how trials, members, classes, staff and equipment would work on your hardware.

• Works with Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet
• Consented member data sent to HubSpot, Salesforce, Braze, Airship and 400+ more connectors
• ISO 27001 certified, CCPA/CPRA compliant, zero data breaches since 2012