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Purple tracks visit frequency per member. When a member's attendance drops below their usual pattern, automated re-engagement emails or push notifications can be triggered — reminding them of classes, personal training offers, or membership perks before they cancel.

Yes. Purple's captive portal captures name, email, and marketing consent from every guest who connects — whether they're a day-pass visitor, a prospective member on a trial, or a café customer. These contacts feed directly into your CRM for follow-up conversion campaigns.

Purple integrates with leading gym management platforms via webhooks and API. Member data, visit records, and marketing opt-ins can be synchronised bidirectionally, keeping your WiFi data and membership database in sync without manual exports.

Purple is hardware-agnostic and works with high-density access point configurations from Aruba, Cisco Meraki, Ruckus, and others. The platform manages concurrent connections across peak-hour classes without degrading network performance for members.

Yes. Purple supports tiered access policies — members can receive higher bandwidth and seamless auto-reconnect (using 802.1X or MAC-based authentication), while day-pass visitors or café guests complete a shorter portal flow with time or data limits.

Purple is fully UK GDPR-compliant. Consent is captured at login, stored with a timestamp and audit trail, and honoured across all automated communications. Members can request data deletion at any time through Purple's subject access request workflow.