Enterprise hotel WiFi, on the network you already run
EthoStream is now part of Allbridge, which designs, cables, installs and manages the whole in-property stack. Purple takes a different route: a vendor-agnostic software layer that turns the access points your hotels already own into guest WiFi with a branded captive portal, footfall and dwell analytics, and passwordless staff WiFi. Enterprise-grade connectivity for a hotel group, without a hardware-and-installation contract.
- Runs on the access points your hotels already own - no rip and replace
- Guest, staff and multi-tenant WiFi from one cloud platform
- Footfall and dwell analytics, not just network telemetry
- ISO 27001, GDPR, CCPA and B Corp certified
Book a Purple demo
Tell us about your estate and we’ll show you Purple running on your existing hotel network.
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Branded guest WiFi your guests just tap into
Guests sign in once with a tap - Google, Apple or email - on a splash page branded to each hotel. You capture first-party data at the point of connection, and Purple runs it on the access points across your estate.
- Customisable splash page for every property
- First-party guest data captured at sign-in
- Consistent experience across every hotel in the group
Why teams move from EthoStream to Purple
Allbridge designs, cables and installs the network as a bundled service.
Purple is a software layer that runs on the access points your hotels already own, with no rip and replace.
Allbridge analytics focus on network and usage telemetry.
Purple adds footfall, dwell time and repeat-visit analytics, so your team sees guest behaviour, not just network stats.
Allbridge portals integrate loyalty programmes.
Purple adds WiFi-triggered email and SMS journeys, guest segmentation and CRM sync through Purple Engage.
Allbridge is US-centric across hospitality, multifamily and senior living.
Purple runs across hospitality, retail, stadiums, healthcare and airports, in the US, the UK and worldwide.
Allbridge secures the managed network it installs.
Purple adds passwordless staff WiFi with WPA2/3-Enterprise and iPSK, and is ISO 27001, GDPR, CCPA and B Corp certified.
One platform for the whole group
Purple gives a hotel group guest, staff and multi-tenant WiFi as a single software layer on its existing network, managed centrally across every property.
Hotel groups & chains
A branded captive portal for every property, guest data capture and central management across the whole estate from one dashboard.
Owners & operators
Get more from the network you already run - no hardware-and-installation contract, and no single-vendor lock-in on access points.
Marketing teams
Footfall, dwell time and repeat-visit analytics, plus WiFi-triggered email and SMS journeys with CRM sync through Purple Engage.
IT and security teams
Passwordless staff WiFi with WPA2/3-Enterprise and iPSK on your existing hardware, with ISO 27001, GDPR, CCPA and B Corp compliance.
Why 80,000 venues choose Purple
See what those numbers look like across your estate.
Feature-by-feature comparison
| Feature | Purple | EthoStream |
|---|---|---|
| Branded captive portal | ✓Customisable splash, multiple auth and data-capture options per property | ✓Custom-branded portals and splash pages via Skyway, with loyalty integration |
| Footfall & dwell analytics | ✓Footfall, dwell and location analytics plus first-party guest data | –Network and usage telemetry - real-time usage, device and browser stats |
| Email & SMS marketing | ✓Purple Engage: WiFi-triggered email and SMS journeys, segmentation and CRM sync | ✕Not advertised beyond loyalty-programme integration |
| Staff WiFi (passwordless WPA2/3-Enterprise) | ✓Certificate-based staff access, Entra ID / Okta / Google sync | –Managed network only; passwordless staff identity not advertised |
| Multi-tenant / iPSK WiFi | ✓Resident-isolated networks for hotels, multifamily and mixed-use sites | –Delivered as part of a managed network build, not a self-serve layer |
| Vendor-agnostic, runs on existing hardware | ✓Runs on Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist and UniFi you already own | –Designs, cables and installs the network as a bundled hardware service |
| Deploy without a hardware & installation contract | ✓Cloud overlay on your existing access points, live without a build project | ✕Full-stack design, cabling and installation, quote-only |
| Enterprise compliance (ISO 27001) | ✓ISO 27001, GDPR, CCPA, Cyber Essentials and B Corp certified | –Managed-service security; certifications not advertised |
| Multi-industry & international reach | ✓Global, multi-industry - 80,000+ venues across every sector | –US-centric across hospitality, multifamily and senior living |
See how Purple runs on your existing hotel network.
Get more from the hotel network you already run
Purple deploys as a cloud software layer on the access points across your estate, so a hotel group does not need a hardware-and-installation contract to modernise guest WiFi. You get a branded captive portal for every property, footfall and dwell analytics, WiFi-triggered marketing and passwordless staff WiFi, all managed centrally. It runs vendor-agnostic on Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist and UniFi, and is ISO 27001, GDPR, CCPA and B Corp certified. One platform, for one hotel or a whole group.
Frequently asked
Does Purple run on the network our hotels already have?
Yes. Purple deploys as a cloud overlay on the access points you already own - Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist or Ubiquiti UniFi - so a hotel group can modernise guest WiFi without a rip-and-replace or a hardware-and-installation contract.
What does Purple give a hotel group beyond guest WiFi?
On top of a branded captive portal for every property, Purple adds footfall and dwell analytics, WiFi-triggered email and SMS journeys with CRM sync, passwordless staff WiFi with WPA2/3-Enterprise and iPSK multi-tenant networks, and enterprise-grade compliance (ISO 27001, GDPR, CCPA, B Corp) - all managed centrally across the estate.
Can Purple scale across a whole hotel group?
Yes. Purple runs 80,000+ venues on one platform with 99.999% uptime, managing every property from a single dashboard. It works across hospitality, retail, healthcare and more, in the US, the UK and worldwide, so a group can standardise guest WiFi across every site.
Where Purple beats EthoStream
See the product hub and the industries where teams pick Purple over EthoStream.