Devi Jina
Articles by Devi Jina

Why a SaaS business wants B Corp certification: ESG & ROI guide
Discover why SaaS businesses pursue B Corp certification. Learn how BIA scoring, ethical data governance, and ESG standards raise enterprise RFP win rates.

Capturing emails with guest WiFi: compliance, ROI, and setup guide
Discover how physical venues turn guest WiFi into a £0.28 CPL email capture engine with GDPR-compliant splash pages and automated CRM sync.

What is bandwidth management: techniques, QoS, and guest WiFi guide
Learn how bandwidth management, QoS rules, and traffic shaping eliminate network congestion and optimise guest WiFi performance for businesses.

How to manage bandwidth on your guest WiFi
Learn how to optimize guest WiFi bandwidth allocation, prevent network congestion, set per-user rate limits, and offer tiered WiFi access with Purple.

The 5 core benefits of WiFi marketing for enterprise venues
Discover 5 key benefits of WiFi marketing: capture verified 1st-party data, lift repeat visits by 15%, and turn guest WiFi into a high-ROI revenue channel.

MAC address randomization vs Device MAC explained
Learn how MAC address randomization on iOS 18 and Android 15 works, key differences between Device MAC and Randomized MAC, and fixes for guest WiFi analytics.
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What is OpenRoaming
Learn how WBA OpenRoaming enables automatic, passwordless WiFi access across venues using Passpoint 802.1X security. Read the enterprise guide.

Why airports need guest WiFi: security, analytics, and ROI
Discover why airports need guest WiFi to enhance passenger experience, improve operational efficiency, capture footfall analytics, and drive venue revenue.

Real-time location services (RTLS): 2026 enterprise guide
Discover how real-time location services (RTLS) track assets, optimize venue operations, and integrate with enterprise WiFi, BLE, and location analytics.

RTLS in hospitality: Real-time location tracking guide
Discover how real-time location systems (RTLS) track hotel assets, protect staff with panic badges, and integrate with guest WiFi & BLE networks.

Healthcare RTLS design: asset tracking, patient flow & hospital WiFi
Discover how real-time location systems (RTLS) in healthcare streamline hospital asset tracking, optimize patient flow, reduce medical equipment loss, and integrate with enterprise WiFi.

What is WiFi RTLS and how location tracking works
Learn how WiFi real-time location systems (RTLS) track venue assets, analyse movement patterns, and overlay on existing wireless access points.
What is Asset Tracking?
Asset tracking is a method businesses use to keep tabs on their physical assets, such as equipment, vehicles, and inventory. It involves tagging assets

What is Hotspot 2.0 (Passpoint)?
Discover how Hotspot 2.0 and Passpoint enable encrypted, zero-touch WiFi roaming and carrier offload across enterprise access points.

What is a personal area network (PAN)? Types and 2026 guide | Purple
Explore personal area network architectures, WPAN transmission ranges, IEEE 802.15 standards, and enterprise IoT security controls across modern venues.

Passpoint WiFi
Learn how Passpoint WiFi (Hotspot 2.0) automates secure guest WiFi onboarding, replaces open networks with WPA3-Enterprise, and enables seamless cellular offloading.

What is a metropolitan area network (MAN)? key features & setup
Learn what a metropolitan area network (MAN) is, how it connects enterprise venues across a city, key topologies, fibre integration, and security best practices.

What is a Campus Area Network (CAN)?
Learn what a campus area network (CAN) is, how CAN architecture connects multi-building venues, and how to secure campus WiFi and 802.1X access.