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Minnesota United FC & Allianz Field Case Study Benchmark
At Allianz Field (19,400 capacity), Minnesota United FC deployed Purple Capture Guest WiFi during a marquee match against Inter Miami CF. By integrating streamlined captive portal authentication with corporate partner takeovers and real-time CRM ingestion, MNUFC captured thousands of verified first-party fan profiles in a single evening, enabling personalized post-match engagement and ongoing sponsorship value.
Guest Wi-Fi solution delivers real-time data insights from Inter Miami CF match to gain deeper insights into fan behaviour
Purple, a global leader in guest Wi-Fi and digital mapping that provides solutions to more than 80,000 global venues, today announced it will provide its Guest WiFi solution to Minnesota United FC (MNUFC). The football club deployed Purple’s Capture Guest WiFi solution at Allianz Field in time for a historic match with Inter Miami CF. With Purple’s solution, MNUFC successfully captured data from one of its highest-attended events in venue history, enabling tailored offers and promotions that create deeper, more engaged fan relationships for future games and stadium events.
“Deploying Purple in time for our biggest game of the year was a strategic win for us,” said Evan Entler, Vice President Digital Media, MNUFC. “The ability to capture guest behaviour during a historic event gives us a blueprint to engage fans more effectively with customised offers and resonant content moving forward. It’s a smart way to build fan loyalty one Wi-Fi connection at a time.”
Working in partnership with Major League Soccer (MLS) technology provider Atomic Data, Purple’s solution went live on 10 May 2025. This allowed MNUFC to capitalise on the game’s anticipated popularity and engage with a surge of new and returning fans via Wi-Fi opt-ins and data capture. Early insights from Purple’s platform indicate a dramatic spike in visitor Wi-Fi usage, which presents new opportunities for future personalised ticket offers and digital promotions for MNUFC fans and stadium visitors.
Purple’s Capture Guest WiFi offers branded access to guest Wi-Fi while collecting valuable first-party fan data. At Allianz Field, Purple’s native connector automatically feeds this data into MNUFC’s existing fan database, making it easy for the club’s business intelligence and digital media teams to activate insights.
Beyond basic guest Wi-Fi access, MNUFC sought a solution that would allow them to:
- Grow its guest data assets
- Enable brand-consistent digital experiences for visitors
- Unlock opt-in marketing pathways that drive revenue and deepen fan relationships with increased engagement, ticket sales and fan retention.
Using the data and technology provided by Purple, MNUFC can create more personalised, relevant, and interactive experiences for fans, such as targeted promotions, tailored content, and seamless digital interactions that resonate better with attendees and encourage deeper connection and loyalty.
“This launch marks a key milestone in our mission to help venues harness the full value of their physical spaces through connected technology,” said Shaun Bossons, CRO, Purple. “For MNUFC, ease of deployment, seamless integration, and competitive pricing were key factors in delivering immediate impact during a high-impact moment at Allianz Field. With relationships already in place at clubs like the Portland Timbers, this partnership reflects the growing demand for smart fan engagement across MLS and paves the way for future expansion.”
