Guest WiFi
Insights, guides, and news from Purple about guest wifi.
If you could ask your Purple data anything, what would you ask?
Most of us only ask the big, planned questions of our data and quietly drop the small, specific ones. Here is why those dropped questions are often the most valuable.
Using AI to analyze your customer and footfall data
AI has become genuinely useful for working with data - but only when it can reach the data that matters. Here is how to put your venue data to work with the AI tools you already use.
Connecting your venue data to Power BI, Tableau and Looker
For most data teams, the BI platform is where decisions actually get made. Here is how to connect your Purple venue data directly - without building a pipeline.
How to get more from your WiFi analytics data
Most venue teams are sitting on far more data than they ever use. The teams who get real value from it are the ones who ask better questions - here is how to start.
How to make a great first impression with your guest WiFi (and keep your brand consistent)
Your splash page is one of the most-seen pieces of brand real estate you own. Here's why that first screen matters, and how AI can help you make a great impression every time.
World WiFi Day 2026: How Your Venue Can Help Bridge the Digital Divide
Saturday 20 June is World WiFi Day. With 2.2 billion people still offline, here is how venues and retailers can turn guest WiFi into genuine impact - and business value.
Why Consumer WiFi Gear Doesn't Belong on Your Guest Network
A CISA-flagged range extender flaw and Amazon Sidewalk auto-enabling show why consumer WiFi gear is a risk on premises. The case for managed, segmented guest WiFi.
The WiFi 7 Market in 2026: What the $8.6 Billion Growth Story Means for Retail and Hospitality
The WiFi 7 market is set to reach $8.6 billion in 2026, growing 30%+ a year. Here is what the numbers mean for retail and hospitality venue WiFi investment.
Evil Twin WiFi Attacks: How to Keep Guests Safe on Public Networks This Summer
Evil twin attacks spike every summer as travelers join open WiFi. Here is how the attack works - and why an authenticated, branded guest network is the safe alternative.
How to Set Up Guest WiFi: The Enterprise Guide 2026
Learn how to set up guest WiFi for your business the right way. Our enterprise guide covers network design, security, captive portals, and compliance for 2026.
Deploying Free Wifi on Buses: Operator's Guide
Our practical guide for transit operators deploying free wifi on buses covers hardware, backhaul, security, costs, ROI, and modern authentication.
WiFi in hospitals: healthcare security, NHS compliance & RTLS
Learn how hospital WiFi networks balance patient experience, clinical EMR security, NHS compliance, and real-time asset tracking across healthcare facilities.
Your Guide to Enterprise In Car Wi Fi Solutions
Learn how enterprise in car wi fi transforms fleet operations. Our guide covers secure deployment, passwordless access, and proving ROI for your business.
Student WiFi guide: fast, secure accommodation & campus access
Master student WiFi network design, high-density PBSA onboarding, Passpoint authentication, bandwidth management, and student venue analytics.
A practical guide to modern guest WiFi solutions
Explore modern guest WiFi solutions for 2026. Learn about Passpoint, OpenRoaming, and Zero Trust security to select the right system for your business.
A Hotelier Guide to PMS Integrations, Hotel WiFi & ROI (2026)
Discover how connecting your hotel Property Management System (PMS) to Guest WiFi boosts guest satisfaction, automates check-in, and drives hotel revenue.
Hotel wifi solutions to boost guest satisfaction and security
Discover hotel wifi solutions that boost guest satisfaction, strengthen security, and simplify network management for measurable ROI.
Captive portal login: How it works, security & guest WiFi
Learn how captive portal logins redirect guest WiFi traffic, evaluate authentication methods, manage GDPR compliance, and upgrade to automated Passpoint access.
See Purple in action
Book a 20-minute demo and we'll show you how Purple's guest WiFi, captive portal, and analytics platform works for a venue like yours.
Go deeper with our WiFi guides
These step-by-step guides cover the topics behind the articles above, from setup to security and analytics.