Marketing
Insights, guides, and news from Purple about marketing.
WiFi for Retail: The Practical Guide for Store Teams
A practical guide to wifi for retail, covering architecture, security, analytics, vendor choices, ROI, and a deployment checklist for store teams.
Proximity Marketing: What It Is, How It Works, and What
Proximity marketing explained for venues, retailers, and IT teams. Compare technologies, see real use cases, and learn how
Footfall Tracking Explained: A Practical Guide for Venues
Learn how footfall tracking works, which sensing technology fits your venue, and how to roll it out with privacy, accuracy, and ROI built in.
Why Guest WiFi Is Your Best First-Party Data Channel in a Post-Cookie World
Third-party cookies are disappearing. Discover why guest WiFi is the most powerful first-party data and personalization channel for retail and hospitality in 2026.
What is Customer Insight? Guide & Key Examples
Discover what customer insight is, why it matters, and how guest WiFi data analytics and AI help businesses turn visitor behavior into revenue.
Capturing emails with guest WiFi: compliance, ROI, and setup guide
Discover how physical venues turn guest WiFi into a £0.28 CPL email capture engine with GDPR-compliant splash pages and automated CRM sync.
The 5 core benefits of WiFi marketing for enterprise venues
Discover 5 key benefits of WiFi marketing: capture verified 1st-party data, lift repeat visits by 15%, and turn guest WiFi into a high-ROI revenue channel.
Supermarket WiFi setup & retail analytics guide
Discover how to set up high-performance guest WiFi in supermarkets to capture shopper contact data, track footfall analytics, and secure POS systems.
The importance of collecting real-time passenger feedback
Discover how real-time passenger feedback via airport WiFi captive micro-surveys lifts ACI ASQ scores, cuts incident resolution times, and improves terminal operations.
Retail reward programmes: boost customer loyalty with WiFi data
Discover how retail brands convert in-store footfall into active loyalty members. Use guest WiFi captive portals and automated CRM triggers to boost repeat visits.
Promotional marketing: venue strategies, campaign ROI & guide
Master promotional marketing for physical venues. Discover first-party data segmentation, real-time WiFi splash campaigns, SMS automation, and ROI benchmarks.
What is promotional marketing: types, strategies, and ROI
Learn what promotional marketing is, the 4 core campaign types, and how venue guest WiFi drives first-party customer profiles and repeat visits.
In-store customer surveys for fashion & apparel retail
Discover how fashion and apparel retailers capture high-response in-store customer feedback via guest WiFi micro-surveys. Boost repeat visits and basket size.
Unified commerce: Retail survival through complete personalisation
Learn how unified commerce connects in-store WiFi data with digital channels to deliver real-time personalisation and grow retail loyalty.
Retail unified commerce: omnichannel vs unified strategy
Discover the difference between omnichannel retail and unified commerce. Learn how to connect in-store WiFi analytics with online CRM to boost retail revenue.
5 benefits of WiFi sponsorship vs traditional advertising channels
Discover 5 benefits of guest WiFi sponsorship over traditional advertising channels. Monetise venue networks with targeted captive portal ads and high CTRs.
How SMB Businesses can Benefit from CRM Software
Between accelerated omnichannel marketing digitisation, in part fuelled by COVID, and increasingly fragmented customer journeys, customer relationships offer
WiFi sponsorship: how brands advertise on guest WiFi access journeys
Discover how WiFi sponsorship turns venue captive portals into revenue channels with unskippable ads, video interstitials, and verified first-party opt-in data.
See Purple in action
Book a 20-minute demo and we'll show you how Purple's guest WiFi, captive portal, and analytics platform works for a venue like yours.
Go deeper with our WiFi guides
These step-by-step guides cover the topics behind the articles above, from setup to security and analytics.