Marketing
Insights, guides, and news from Purple about marketing.
Why Customer Complaints Are Good For Your Business
Very rarely, if ever, are customer complaints a pleasant experience for either party involved. For customers, they are often the last resort before abandoning a
Evolving your primary data collection techniques to prepare for a cookieless world
What is primary data? First-party data collection (also known as Primary data collection) can be defined as the data that is collected by you from a direct sour
Effective SaaS marketing ideas to try in 2021 (with examples)
The SaaS landscape can be a complex place for marketers to navigate, that's why we have put some ideas together to help you with SaaS marketing.
Analytics for physical spaces, really?
Imagine we're sat having a beer together and I'm chatting to you about my amazing eCommerce business, you're naturally curious of course, and ask about how many
How big data is being used to boost sales and marketing
Many businesses make decisions on the fly from their gut, but there's a point where a company has to use big data to drive their decision making.
5 ways to better engage with your customers
As a business owner, professional or marketer you understand the importance of engaging with your target audience. Connecting with customers has always been
Methods of capturing customer data: What is the best way to capture customer data in-store?
In 2005, Google Analytics was born. The software was designed to let an online or e-commerce site learn all about their customers' online journey.
How to increase customer footfall
Online e-commerce sales have been on the rise for a number of years. A report by Statistia reveals that in 2020, e-commerce retail sales are expected to reach 4.1
Tracking customer footfall: How can I track customer footfall?
There has been a lot of controversy in recent years following the development of new technologies that allow companies, particularly within the retail sector,
Engage with your visitors through the power of Webhooks
In June last year we unveiled Logic Flow, a game-changing feature that allows marketing teams to offer personalised customer engagement, resulting in enhanced
6 ways to get more TripAdvisor reviews
Quality food, service and pricing are just some of the key ingredients that make a dining experience memorable and worth talking about. With 92% of people
WiFi for shopping centres: Why should shopping centres utilise WiFi analytics?
Technology and innovation is impacting businesses in all sectors, but none more so than those operating in the retail industry. From data analytics and digital
In-Store WiFi: Are you using it to its full potential?
Every day, millions of us use our smartphones, laptops, tablets, and wearable technology to connect to public WiFi access points (WAP). Ultimately, we expect to
The Technology Behind Amazon Go: How it Works and What It Means for Retailers
Whether you spotted it in your social feeds, saw it in a news headline, or were one of the 7.9 million people who have viewed its debut YouTube video, it's like
The history of online shopping
eCommerce sales for 2021 are expected to exceed $4.9trillion USD! The ability to go online and purchase what we want or need within minutes is something that
Strategies for unforgettable fan engagement
Learn how modern venues are transforming the fan experience with a mix of technology and data. From real-time engagement to smooth operations, discover the keys to building a loyal community and keeping fan engagement alive year-round.
