Marketing
Insights, guides, and news from Purple about marketing.
8 Best SaaS Marketing Tools and Platforms
Explore top SaaS marketing tools for CRM, lead generation, email automation, SEO, and analytics. Compare features to attract and retain more customers.
Why Customer Complaints Are Good For Your Business
Very rarely, if ever, are customer complaints a pleasant experience for either party involved. For customers, they are often the last resort before abandoning a
First-party data collection in a cookieless world: 2026 guide
Discover how physical venues capture GDPR-compliant first-party customer data in a cookieless world. Explore captive portal strategies, CRM sync, and audience ROI.
Effective SaaS marketing ideas (with examples)
The SaaS landscape can be a complex place for marketers to navigate, that's why we have put some ideas together to help you with SaaS marketing.
Physical space analytics: Measuring offline venues like eCommerce
Discover how physical space analytics turns raw WiFi signals into actionable footfall, dwell, bounce, and conversion metrics across enterprise venues.
How big data boosts sales and marketing
Discover how physical venues turn WiFi analytics and big data into revenue. Measure footfall, capture first-party profiles, and drive repeat visits.
5 ways to better engage with your customers
Discover 5 proven ways to engage customers in-store and online: personalized WiFi campaigns, community building, offline analytics, and proactive reviews.
How to capture customer data in-store: retail guide
Compare physical store data collection methods, from manual surveys to automated guest WiFi data capture, CRM integration, and GDPR-compliant retail analytics.
How to increase customer footfall: 4 retail strategies
Learn how physical retailers track storefront passerby traffic, analyze in-store dwell time, and increase repeat customer footfall using guest WiFi.
How to track customer footfall: 6 technologies compared (2026)
Discover how to track customer footfall across retail stores and physical venues. Compare WiFi presence analytics, 3D optical cameras, thermal sensors, and BLE beacons for dwell time and capture rate measurement.
Engage with your visitors through the power of Webhooks
In June last year we unveiled Logic Flow, a game-changing feature that allows marketing teams to offer personalised customer engagement, resulting in enhanced
6 ways to get more TripAdvisor reviews
Discover 6 proven strategies to get more TripAdvisor reviews for restaurants and hospitality venues, from automated guest WiFi prompts to staff incentives.
WiFi for shopping centres: retail analytics & footfall guide
Discover how shopping centres turn guest WiFi into footfall analytics, targeted tenant marketing, and first-party shopper demographic data.
In-store retail WiFi: footfall analytics & marketing ROI guide | Purple
Learn how in-store retail WiFi transforms shopper footfall into verified CRM data, presence analytics, and targeted marketing campaigns.
The technology behind Amazon Go and what it means for retailers
Explore the computer vision, sensor fusion, and machine learning powering Amazon Go, and discover how WiFi spatial analytics delivers accessible venue intelligence.
The history of online shopping
eCommerce sales for 2021 are expected to exceed $4.9trillion USD! The ability to go online and purchase what we want or need within minutes is something that
Fan engagement strategies for sports venues & stadiums (2026)
Discover how modern sports venues use guest WiFi analytics, interactive wayfinding maps, and real-time campaigns to boost fan engagement and matchday revenue.
See Purple in action
Book a 20-minute demo and we'll show you how Purple's guest WiFi, captive portal, and analytics platform works for a venue like yours.
Go deeper with our WiFi guides
These step-by-step guides cover the topics behind the articles above, from setup to security and analytics.