“Since installing Purple WiFi, the feedback from customers has been very positive as they can surf the web, catch up on email or simply update their social media pages while their kids play, and the social media element means we can keep everyone updated on what is happening at each of our locations.” Andrew Kirkwood, Snakes and Ladders.
The Company
Snakes and Ladders is an indoor adventure playground that currently has four locations in the UK: Abingdon, Dunstable, Brentford, and Ipswich. In addition to huge three-tiered climbing frames, the play areas feature slides, ball pits, tunnels, and rope climbs. The locations also include dedicated play zones for children under five.
Business Objectives
“We needed a WiFi platform for our customers that would be secure but wouldn't require the added cost of a separate broadband line. We also wanted to be able to build our Facebook and Twitter followers without having to put in a huge time investment, which could distract from the day-to-day running of the locations.”
Benefits of Purple WiFi
“Purple WiFi provides enterprise guest WiFi , which meets all legal requirements while delivering meaningful analytics about the customer base, including how often they visit the premises, how long they stay, and other stats. This lets us segment our customer base and actively market each of our locations by targeting relevant promotional offers at the WiFi users.
“We also feel assured that by having a private channel in place our commercially sensitive traffic is kept separate from the traffic of those socializing on the premises, using the free WiFi. This gives everyone within the business peace of mind.”
Results
“Across the four locations, Purple WiFi has collected just over 2,000 contacts, Likes, or Follows in less than five months. Facebook is the most popular way to log in, with nearly 1,000 people liking our page and regularly posting updates to their timeline.
Our Brentford location has been the most successful, with 752 customers now engaging with our brand because of Purple WiFi.”
