Soft play guest WiFi ROI estimator
Model the parent contacts, cafe spend and birthday party bookings guest WiFi can add across your play centres.
Multi-tier climbing, slides and ball ponds across 20,000-40,000 sq ft, with busy weekends and dedicated party rooms.
Venue inputs
89.9x your £7,200 annual cost across 4 sites
Cafe uplift
£188,657
From splash-page offersExtra parties
£458,660
1,349 bookings a yearNew parent contacts
117,912
9,826 a monthAccess points
48
12 per siteWant this checked against your own till data?
We will size the network and model the numbers for your sites.
Method and assumptions
- ·Admissions count children; we assume 1.7 children per family and one parent signing in per family. 45% of family visits are new to your list.
- ·Cafe: 20% of connected families redeem a splash offer and spend 15% more.
- ·Parties: 5.2% of new families book a party, and birthday reminder emails add 22% on top. Only that increment is counted.
Tactics that work for multi-level adventure play centre (e.g. snakes & ladders)
Works on your existing access points
Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet all support the external captive portal and RADIUS that Purple uses. Metal climbing frames and padded structures absorb signal, so mount APs above the play frame rather than behind it.
Deployment checklist
- ✓Tills, ticketing and CCTV on separate VLANs from guest WiFi
- ✓Family-safe DNS filtering (Friendly WiFi accreditation in the UK)
- ✓Collect data from parents only, with an unticked marketing opt-in (UK GDPR and PECR)
- ✓Per-device bandwidth limits (for example 5 Mbps) to stop streaming hogging airtime
「自從安裝 Purple WiFi 之後，客戶的反饋非常積極，因為他們可以在孩子玩耍的同時上網、收發電子郵件，或只是更新他們的社群網路頁面，而社群媒體元素意味著我們可以讓每個人隨時了解我們各個場館的最新動態。」Andrew Kirkwood，Snakes and Ladders。
公司簡介
Snakes and Ladders 是一家室內冒險樂園，目前在英國設有四個場館，分別位於 Abingdon、Dunstable、Brentford 和 Ipswich。除了巨大的三層攀爬架外，遊樂區還設有溜滑梯、球池、隧道和繩網。這些場館還為五歲以下兒童設有專屬遊樂區。
業務目標
「我們需要為客戶提供一個安全，但不需要增加額外寬頻線路成本的 WiFi 解決方案。我們也希望能夠增加 Facebook 和 Twitter 的粉絲，而無需投入大量時間，以免分散對場館日常營運的精力。」
Purple WiFi 的效益
「Purple WiFi 提供企業級訪客 WiFi，既能滿足所有法律要求，又能提供有關客群的有意義分析資訊，包括他們造訪場館的頻率、停留時間及其他統計數據。這使我們能夠細分客群，並透過向 WiFi 使用者發送相關促銷優惠，來主動行銷我們的每個場館。
「我們也感到放心，因為透過建立私有通道，我們的商業敏感流量與在場館內使用免費 WiFi 進行社交活動的人員流量分開了。這讓公司內部的每個人都感到安心。」
成果
「在四個場館中，Purple WiFi 在不到 5 個月的時間內收集了剛好超過 2,000 個聯絡資訊、按讚或追蹤。Facebook 是最受歡迎的登入方式，有將近 1,000 人為我們的粉絲專頁按讚，並定期在他們的動態時報上發布更新。
我們的 Brentford 場館最為成功，目前有 752 名客戶因為 Purple WiFi 而與我們的品牌進行互動。」
