Soft play guest WiFi ROI estimator
Model the parent contacts, cafe spend and birthday party bookings guest WiFi can add across your play centres.
Multi-tier climbing, slides and ball ponds across 20,000-40,000 sq ft, with busy weekends and dedicated party rooms.
Venue inputs
89.9x your £7,200 annual cost across 4 sites
Cafe uplift
£188,657
From splash-page offersExtra parties
£458,660
1,349 bookings a yearNew parent contacts
117,912
9,826 a monthAccess points
48
12 per siteWant this checked against your own till data?
We will size the network and model the numbers for your sites.
Method and assumptions
- ·Admissions count children; we assume 1.7 children per family and one parent signing in per family. 45% of family visits are new to your list.
- ·Cafe: 20% of connected families redeem a splash offer and spend 15% more.
- ·Parties: 5.2% of new families book a party, and birthday reminder emails add 22% on top. Only that increment is counted.
Tactics that work for multi-level adventure play centre (e.g. snakes & ladders)
Works on your existing access points
Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi, Cambium, Extreme and Fortinet all support the external captive portal and RADIUS that Purple uses. Metal climbing frames and padded structures absorb signal, so mount APs above the play frame rather than behind it.
Deployment checklist
- ✓Tills, ticketing and CCTV on separate VLANs from guest WiFi
- ✓Family-safe DNS filtering (Friendly WiFi accreditation in the UK)
- ✓Collect data from parents only, with an unticked marketing opt-in (UK GDPR and PECR)
- ✓Per-device bandwidth limits (for example 5 Mbps) to stop streaming hogging airtime
“自从安装了 Purple WiFi，客户的反馈非常积极。他们可以在孩子们玩耍的同时上网冲浪、查看邮件或更新社交网络页面，而社交媒体元素意味着我们可以让大家随时了解我们每个景点的最新动态。”Andrew Kirkwood，Snakes and Ladders。
公司简介
Snakes and Ladders 是一家室内冒险游乐场，目前在英国的阿宾登、邓斯特布尔、布伦特福德和伊普斯威奇拥有四个场馆。除了巨大的三层攀爬架外，游乐区还设有滑梯、球池、隧道和绳网攀爬。场馆内还专门为五岁以下儿童设有专属游乐区。
业务目标
“我们需要为客户提供一个安全的 WiFi 解决方案，且不需要增加单独宽带线路的额外成本。我们还希望能够增加我们的 Facebook 和 Twitter 粉丝，而无需投入大量的时间精力，以免分散对场馆日常运营的注意力。”
Purple WiFi 的优势
“Purple WiFi 提供企业级访客WiFi，不仅满足所有法律合规要求，还能提供有关客户群的有价值的分析信息，包括他们来访的频率、停留时间以及其他统计数据。这使我们能够对客户群进行细分，并通过针对 WiFi 用户投放相关的促销优惠，积极对我们的每个场馆进行营销。
“我们还感到放心的是，通过建立私有通道，我们的商业敏感流量与在场馆内社交、使用免费 WiFi 的用户的流量分离开来。这让公司里的每个人都感到安心。”
成果
“在这四个场馆中，Purple WiFi 在不到 5 个月的时间里收集了超过 2000 个联系方式、赞（Likes）或关注（Follows）。Facebook 是最受欢迎的登录方式，有近 1000 人点赞了我们的页面，并定期在他们的时间线上发布更新。
我们的布伦特福德场馆是最成功的，目前已有 752 名客户因为 Purple WiFi 而与我们的品牌进行互动。”
