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What is first-party data?

What is first-party data?

In an era of AI, many marketers turning their attention to first-party data — and for good reason! Learn what first-party data is, and why it's the answer to overcoming AI data dread, with our guide.

Free Guest WiFi: Win amidst industry disruption with Purple Connect

Free Guest WiFi: Win amidst industry disruption with Purple Connect

Industry disruption is unavoidable — especially for service providers and resellers. Learn how to win amidst the disruption with our free Guest WiFi, Connect.

Purple unveils new solution packs to streamline affordable, tailored Guest WiFi and Maps solutions

Purple unveils new solution packs to streamline affordable, tailored Guest WiFi and Maps solutions

The new approach consolidates Purple's existing modules into packs designed to empower businesses to meet and exceed changing guest expectations at an affordable price point without sacrificing quality or posing security risks.

Why on Earth would a SaaS business want to be a B Corp?

Why on Earth would a SaaS business want to be a B Corp?

In the summer of 2024, Purple became B Corp certified, joining the 9,500+ global businesses and 2,500+ UK businesses that have earned the badge of sustainability

What is Blue Dot Navigation?

What is Blue Dot Navigation?

Blue Dot Navigation displays your real-time position as a blue dot on digital maps. If you use Apple Maps or Google Maps, you've likely used Blue Dot navigation

Capturing Emails Through Your Guest WiFi

Capturing Emails Through Your Guest WiFi

WiFi email capture allows you to exchange guest WiFi access for a user's email address. How to Capture Emails Using Your Guest WiFi One way to capture emails is

What is Bandwidth Management?

What is Bandwidth Management?

Bandwidth management is a process to optimize and distribute a network's internet bandwidth. This helps businesses allocate bandwidth to important operations

MAC Randomization Concerns

MAC Randomization Concerns

Disruption of Device Tracking Without MAC randomization, individual devices will broadcast a single unique MAC address which can be monitored and allow business

MAC Randomization in Public and Enterprise Networks

MAC Randomization in Public and Enterprise Networks

Public Wi-Fi and iOS 18 For businesses and IT teams, a notable change in the iOS 18 update is the implementation of MAC address randomization.

What Are the Benefits of WiFi Marketing?

What Are the Benefits of WiFi Marketing?

WiFi marketing is a powerful way to engage with your customers through guest WiFi. By offering guest WiFi, you create an opportunity to collect data, build

Bandwidth Management Tips

Bandwidth Management Tips

Bandwidth Usage in Guest Networks Streaming, social media, and browsing are common activities on guest WiFi networks. Some guests also use bandwidth to download

What is OpenRoaming?

What is OpenRoaming?

OpenRoaming allows automatic WiFi connections across different networks. It allows guests to stay connected at places like shopping malls, airports, and large

MAC Randomization 101

MAC Randomization 101

What is MAC Randomization? A MAC address is a unique identifier assigned to a device's network interface. MAC addresses generally remain constant and allow

Apple's iOS 18 & macOS 15: The Impact on Public WiFi & How Purple Can Help

Apple's iOS 18 & macOS 15: The Impact on Public WiFi & How Purple Can Help

Future-Proof Your Guest WiFi: Solutions for Apple's Privacy Updates Updated 23rd September 2024 Apple's commitment to user privacy is commendable, but their

What is Indoor Mapping and Wayfinding?

What is Indoor Mapping and Wayfinding?

Indoor mapping and wayfinding help users find their way through indoor settings like malls, airports, hospitals, and large office buildings. They digitally crea