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Purple and Aruba collaborate to enhance Aruba Instant On offering

By Richard Ellor
18 June 2020
2 min read
Purple and Aruba collaborate to enhance Aruba Instant On offering
Interactive Aruba Instant On Deployment Tool

Aruba Instant On guest WiFi & ROI calculator

Configure your venue parameters to estimate monthly guest captive portal logins, verified email capture volume, and annual revenue growth when connecting Aruba Instant On access points with Purple.

3. Number of venues / locations3 Locations
1 site25 sites50 sites
4. Access points per venue4 APs / location
1 AP15 APs30 APs
5. Monthly visitor footfall per site2,500 Visitors
50010,00020,000+

Projected guest WiFi performance (12 Total Aruba APs across 3 Venues)

Monthly WiFi Logins
2,850
Captive portal connects
New Verified Opt-ins
23,256/yr
GDPR-compliant contact profiles
Online Review Growth
+38%
Automated review triggers
Estimated Annual Lift
$65,117
Repeat visits & marketing ROI
Recommended Architecture:
Aruba Instant On Mobile App/Cloud + External Splash Page + Purple Guest WiFi (Aruba Instant On AP22 (Wi-Fi 6 / 2x2:2))
Configuration Steps:
  • 1.Configure external captive portal URL in Aruba Instant On Cloud Portal
  • 2.Add Purple primary & secondary RADIUS AAA endpoints (Port 1812 / 1813)
  • 3.Whitelist required walled garden domains (*.purple.ai and social OAuth identity endpoints)
  • 4.Enable client network isolation (VLAN separation) for visitor traffic
  • 5.Activate automated webhook sync to your CRM or email marketing platform
Ready to deploy Purple on your Aruba Instant On network?
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Purple is excited to further its partnership with Aruba, with support for Aruba Instant On

Designed with small businesses in mind, Aruba Instant On is assisting companies facing the challenges of digital transformation. Aruba provides an easy-to-use and instantly deployable solution regardless of geography, type of business, or client devices on the network.

Aruba Instant On access points are designed to be far superior to a standard WiFi router through built-in security, traffic segmentation per network, and fast secure connectivity. 

The addition of Purple's product on top of Instant On will enable small businesses to enable their Wi-Fi to become a customer data acquisition and digital marketing platform to increase revenue, loyalty, and engagement.

Purple offers small businesses a “one-stop” solution for their data collection and marketing needs, converting their WiFi from a business overhead to a single holistic view digital platform that manages the customer data and lifecycles. 

The solution is not only customer-centric but user-friendly and can be deployed remotely, removing the need for human contact. This immediately provides businesses with the tools it needs to build more detailed customer profiles, hyper-personalise multiple marketing campaigns, segment customer data, and measure ROI. 

Purple and Aruba have a long-standing partnership that spans the globe across a multitude of products and services. Notable joint customers include Taronga Zoo in APAC, Miami HEAT in the US, and in LatAm - Inbursa, Palacio and Estadio Diablos Rojos. 

Customers wishing to add Purple to their 'Instant On' WiFi, should visit this form to sign up: https://purple.ai/aruba/.

Frequently asked questions

How does Aruba Instant On integrate with Purple for guest WiFi?

Aruba Instant On access points connect to Purple using external captive portal redirection and RADIUS authentication. In the Aruba Instant On portal or mobile application, administrators configure the guest SSID to point to Purple cloud RADIUS servers (ports 1812 and 1813) and designate Purple splash page URLs, allowing visitors to authenticate and accept terms before gaining internet access.

Which Aruba Instant On access point models support Purple captive portals?

All current Aruba Instant On Wi-Fi 5, Wi-Fi 6, and Wi-Fi 6E indoor and outdoor access points support external captive portal redirection with Purple, including the AP11, AP11D, AP12, AP15, AP17 (outdoor), AP22, AP25, and AP32 models.

What RADIUS AAA settings are required for Aruba Instant On and Purple?

To configure AAA authentication, add Purple primary and secondary RADIUS server IP addresses into the Aruba Instant On RADIUS server profiles. Set authentication to port 1812, accounting to port 1813, input your dedicated shared secret key, and enable RADIUS accounting so Purple can track session durations, bandwidth consumption, and return visitor metrics in real time.

What walled garden domains must be whitelisted on Aruba Instant On networks?

Administrators must add Purple hostnames (*.purple.ai and asset CDNs) to the allowed destination list (walled garden) in Aruba Instant On. If social login or single sign-on is enabled, OAuth authentication domains for Apple, Google, Microsoft, and Facebook must also be added to ensure unauthenticated devices can complete the login journey.

How does Purple enhance data collection and marketing for Aruba Instant On venues?

While Aruba Instant On provides reliable wireless connectivity and traffic segmentation, Purple adds enterprise marketing tools, including branded splash pages, GDPR/TCPA-compliant contact capture, real-time footfall dwell analytics, automated review prompts, and webhooks to synchronize guest profiles with CRMs and marketing platforms.

Can multi-site businesses manage Aruba Instant On guest WiFi centrally across locations?

Yes. Aruba Instant On cloud management supports multi-site organizations, and Purple enables centralized control of captive portal branding, terms of service, and marketing campaigns across all physical sites from a single enterprise dashboard.

Ready to get started?

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