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Purple 与 Aruba 合作,增强 Aruba Instant On 产品功能

作者:Richard Ellor
18 June 2020
1 分钟阅读
Purple 与 Aruba 合作,增强 Aruba Instant On 产品功能
Aruba Instant On deployment tool

Aruba Instant On guest WiFi planner

Estimate guest logins and opted-in contacts across your Instant On sites, and get the exact settings to connect them to Purple.

Venue type
Instant On hardware
3 sites
12550
4 APs
11530
2,500
50010,00020,000
$2.50
$0$5$10
Purple modules

Projection for 12 Instant On APs across 3 venues

Guest WiFi logins
2,850
per month, all sites
New opted-in profiles
22,236
per year
Review requests sent
1,853
per month
Estimated marketing value
$55,590
per year at $2.50 per contact
Hardware

Aruba Instant On AP22 (WiFi 6, 2x2 MU-MIMO)

A good default for cafes, shops and clinics. Plan on one AP per 25 to 40 active guest devices.

Architecture

3 Instant On sites, each with the same external captive portal and RADIUS settings, grouped as 3 venues in Purple.

About 625 visitors per AP per month.

Configuration steps
  1. 1.In the Instant On web or mobile app, add a Guest network at each site.
  2. 2.Set the guest portal to External captive portal and paste the Purple splash page URL.
  3. 3.Add the Purple RADIUS servers for authentication (UDP 1812) and accounting (UDP 1813) with the shared secret.
  4. 4.Add walled garden entries for the Purple portal domain and the Google, Apple and Microsoft sign-in domains.
  5. 5.Keep guest client isolation on, and put guests on their own VLAN if they share a wired network with staff.
  6. 6.Connect Purple to your CRM or email platform so new profiles sync automatically.
  7. 7.Turn on post-visit review emails with your Google and Tripadvisor links.
How this is calculated
  • -Logins = visitors x a venue login rate (34% for hospitality and dining), plus 4 points with social login.
  • -65% of logins are first visits that create a new opted-in profile; the rest are returning guests.
  • -Marketing value = new profiles x your value per contact. Set it from your own email revenue per subscriber.
Deploying Purple on Instant On?
Get the full RADIUS and captive portal blueprint for your sites from a Purple engineer.
Useful? Link to this tool

Purple 很高兴能与 Aruba 进一步深化合作伙伴关系,为 Aruba Instant On 提供支持。 

Aruba Instant On 专为小微企业设计,助力企业应对数字化转型带来的挑战。无论地理位置、业务类型或网络中的客户端设备如何,Aruba 都能提供一个易于使用且可立即部署的解决方案。

Aruba Instant On 接入点通过内置安全防护、按网络进行流量细分以及快速安全的连接,其设计性能远超标准的 WiFi 路由器。 

在 Instant On 之上加入 Purple 的产品,将使小微企业能够将自家的 WiFi 转化为 客户数据收集 和数字营销平台,从而提高收入、忠诚度和客户参与度。

Purple 为小微企业的数据收集和营销需求提供“一站式”解决方案,将他们的 WiFi 从一项业务开销转变为一个管理客户数据和生命周期的单一整体视图数字平台。 

该解决方案不仅以客户为中心,而且对用户非常友好,支持远程部署,无需人工接触。这立即为企业提供了构建更详细的客户画像、进行多渠道极度个性化营销活动、细分客户数据以及衡量投资回报率所需的工具。 

Purple 和 Aruba 拥有长期的合作伙伴关系,在全球范围内的众多产品和服务中都有合作。著名的共同客户包括亚太地区的 Taronga Zoo、美国的 Miami HEAT,以及拉美地区的 Inbursa、Palacio 和 Estadio Diablos Rojos。 

希望在他们的 'Instant On' WiFi 中加入 Purple 的客户,请访问此表单进行注册: https://purple.ai/aruba/。

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