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Purple’s free initiative to accelerate OpenRoaming™ adoption for businesses

By Claudia Hill
21 November 2025
3 min read
Purple’s free initiative to accelerate OpenRoaming™ adoption for businesses
WBA Passpoint & OpenRoaming Architecture ToolZero Software License Fee Model

OpenRoaming readiness and network capacity advisor

Evaluate your wireless infrastructure for WBA OpenRoaming federation, model zero-touch visitor onboarding, and configure Passpoint 802.1X settings without software fees.

Select your property or facility profile

Current wireless network deployment

45,000
1,000100,000200,000+

Existing connection experience

Projected Network Onboarding Impact

Instant 802.1X Users
32,400
~72% mobile devices auto-connect
Recovered Users
+12,312
Bypassing captive portal dropouts
Connected Audience
+61%
Overall venue connectivity uplift
Hardware TargetCisco Meraki MR Series
Passpoint SupportNative Passpoint R2/R3
Deployment ModelPlug-and-Play (Cloud)
Implementation Instructions

Configure Access Control SSID for 'WPA2/WPA3 Enterprise with 802.1X', toggle Hotspot 2.0, and input Purple OpenRoaming Operator Friendly Name.

Ready to enable OpenRoaming on your network with zero software fees?

Purple Connect provides free OpenRoaming enablement across your existing wireless hardware with enterprise analytics.

Read Enterprise Security Guide

New approach eliminates barriers, empowering venues to join the global OpenRoaming™ network and deliver seamless, secure WiFi.

Purple, a global leader in guest WiFi and connectivity platforms, today announced a pivotal commitment to advancing the Wireless Broadband Alliance (WBA) OpenRoaming standard. To remove financial friction for venues, Purple is offering its entry-level Guest WiFi solution, Connect, free of charge, along with free OpenRoaming enablement across a venue’s network estate.

This initiative is a critical step in democratising access to the OpenRoaming network, inviting venue owners, network managers, and industry partners to expand the secure, automated WiFi utility worldwide. 

OpenRoaming is designed to make connecting to WiFi as seamless as mobile, leveraging a federated network model to eliminate repetitive logins and deliver ubiquitous, secure connectivity. More than 3,000 OpenRoaming certificates have been issued, and over 800 end entities are actively using OpenRoaming today. Purple's free Connect offering supports this mission by providing the foundation businesses need to participate, ensuring the benefits of OpenRoaming are accessible to all.

Venues can adopt the Purple Connect platform and enable OpenRoaming without any software licence fees. OpenRoaming provides an automatic, secure WiFi experience as users move between hotspots globally. Visitors connect once and then roam securely across OpenRoaming hotspots worldwide. Connect is hardware-agnostic and can be set up quickly using existing WiFi hardware or with a plug-and-play Purple Hub, and it includes analytics dashboards to proactively manage the solution.

"Purple’s mission is to free the internet, including increasing digital inclusion, and that starts with removing friction—not just for users, but for the businesses that provide connectivity," said Gavin Wheeldon, CEO of Purple. "By offering our Connect platform and OpenRoaming enablement for free, we are eliminating the financial and technical hurdles for any venue to join the world's secure, seamless WiFi network. This is our commitment to the WBA and to accelerating the vision of WiFi as a trusted, essential utility for everyone, everywhere."

Tiago Rodrigues, President and CEO of the Wireless Broadband Alliance, said: “WBA OpenRoaming is redefining Guest Public WiFi by enabling a seamless, automatic, and secure experience for every user. Our partnership with forward-thinking members like Purple is expanding this ecosystem and helping venues deliver next-generation connectivity at scale. By breaking down financial and technical barriers, we are elevating WiFi into a trusted global utility - one that organisations can innovate on and people can rely on at every step of their journey.”

By providing OpenRoaming functionality at no cost, Purple is accelerating the WBA's goal of establishing a pervasive, secure wireless infrastructure for the benefit of billions of end users globally.

To get started with OpenRoaming, click here. To read more about Purple Connect, please visit the Purple website.

Frequently asked questions

What is OpenRoaming and how does it work for commercial venues?

Wireless Broadband Alliance (WBA) OpenRoaming is a global roaming federation that links identity providers (such as device manufacturers, mobile carriers, and cloud identity platforms) with access network providers (commercial venues). When a visitor walks into an OpenRoaming-enabled venue, their device automatically authenticates using Wi-Fi CERTIFIED Passpoint (Hotspot 2.0 / 802.11u) and WPA3-Enterprise 802.1X encryption over secure RADSEC tunnels. This delivers instant, zero-touch internet access without searching for SSIDs or completing web forms.

How does OpenRoaming differ from legacy captive portals?

Traditional captive portals require visitors to select an unencrypted SSID, wait for a browser prompt, and submit web forms or social logins. OpenRoaming authenticates devices automatically at the radio layer using public key infrastructure (PKI) and 802.1X certificates. This eliminates user friction, eliminates captive portal dropouts, and provides over-the-air WPA3-Enterprise encryption that protects against packet sniffing and rogue access points.

What wireless hardware is required to support Passpoint and OpenRoaming?

OpenRoaming operates natively on standard enterprise wireless hardware from Cisco Catalyst, Cisco Meraki, HPE Aruba Networking, Ruckus Wireless, Juniper Mist, and Fortinet. Any access point supporting Wi-Fi CERTIFIED Passpoint Release 2 or Release 3 (802.11u ANQP) can broadcast the OpenRoaming Roaming Consortium Organization Identifier (RCOI 5A-03-BA-00-00) and forward authentication requests to Purple Cloud RADIUS.

Is OpenRoaming secure compared to open public WiFi?

Yes. Open public WiFi networks broadcast unencrypted radio signals susceptible to eavesdropping and man-in-the-middle attacks. OpenRoaming enforces WPA3-Enterprise or WPA2-Enterprise with AES-256 over-the-air encryption. Each client device negotiates unique pairwise session keys with the access point, ensuring privacy across shared physical spaces.

How does Purple enable free OpenRoaming for business venues?

Purple provides free OpenRoaming enablement through its Connect tier, eliminating software licensing fees for venues that join the global federated network. Venues connect their existing wireless access points to Purple Cloud RADIUS and enable Passpoint broadcast, giving their visitors instant access while maintaining visibility over venue analytics and footfall telemetry.

Can OpenRoaming operate alongside existing guest WiFi and marketing analytics?

Yes. OpenRoaming co-exists on the same wireless infrastructure as branded captive portals and corporate SSIDs. Visitors with pre-installed Passpoint profiles (such as Apple iOS, Google Android, Samsung, and carrier SIM devices) connect automatically via 802.1X, while first-time or legacy devices without Passpoint profiles are seamlessly routed to a branded Purple captive portal.

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Free OpenRoaming adoption for business: Enterprise guide | Purple