News
Insights, guides, and news from Purple about news.

Purple announces the launch of the Purple Partner Program
The new program provides a market-leading opportunity for resellers and referral partners to generate additional revenue. By leveraging Purple's market knowledge

Why big tech is backing Purple in a major way: An interview with Chris Dedicoat
After a 23-year stint in Silicon Valley - and working across Europe, the Middle East, and Africa - Cisco's former Executive Vice President (EVP), Chris Dedicoat

Altitude Trampoline Park partners with Purple to enhance visitor experiences
See how Altitude Trampoline Park uses Purple guest WiFi to capture visitor CRM profiles, boost concession revenue, and automate guest reviews.

Purple welcomes Palm Beach International Airport as a new business partner
Discover how Palm Beach International Airport (PBI) deploys Purple across 87 access points to capture real-time passenger feedback and build CRM databases.

Purple launches partnership with Dallas Area Rapid Transit
The strategic partnership aims to increase DART's customer record collection and the quality of the data by implementing Purple's Guest WiFi platform, a brande

Top 30 healthcare blogs to follow
Discover the top healthcare blogs covering digital health, patient experience, healthcare IT, and hospital innovation.

Top US hospitals and patient experience: technology guide
Explore how top US hospitals use smart patient WiFi, digital wayfinding, and real-time feedback to improve HCAHPS scores and hospital operations.

Purple partners with US-based Exit Design
Discover how Purple and Exit Design combine physical signage and digital wayfinding to reduce hospital missed appointments and guide healthcare visitors.

Purple and Aruba collaborate to enhance Aruba Instant On offering
Purple is excited to further its partnership with Aruba, with support for Aruba Instant On. Designed with small businesses in mind, Aruba Instant On is as

Purple WiFi secures services of former BT Chief Executive, Gavin Patterson
Former BT chief executive Gavin Patterson joins Purple's board of directors to accelerate global telecom carrier partnerships and enterprise guest WiFi.

Automatic provisioning with Cisco Meraki is live in the Purple Portal
Discover how Purple connects with Cisco Meraki Dashboard API to automate access point provisioning, SSID setups, and captive portal RADIUS configurations.

Domino's rolls out Purple-powered guest WiFi
Explore how Domino's deployed Purple-powered guest WiFi across stores to capture first-party customer data, automate marketing, and boost repeat orders.

Purple Support - Introducing Live Chat
Access Purple Live Chat support for instant technical assistance, real-time ticket tracking, and portal troubleshooting. Resolve support tickets 7.5x faster than email.

A conversation with Purple CEO Gavin Wheeldon
Read the interview with Purple founder and CEO Gavin Wheeldon on entrepreneurship, scaling guest WiFi analytics across 80,000 venues, and future vision.

Retail WiFi analytics case study: Farmacorp ROI & engagement | Purple
Discover how Bolivia pharmacy chain Farmacorp captured 65,000+ customer records and optimized store staffing across 130+ branches with Purple WiFi analytics.

Walmart Canada Guest WiFi Case Study
Discover how Walmart Canada deployed high-speed guest WiFi across 400+ stores with Purple OneClick access and multilanguage support.

What 110 million unique users and 10 billion visits tell us about your venue
Benchmark your physical venue against 110 million visitors across 45,000 venues. Learn return rates, visit frequency, and customer retention metrics.

How McDonald's drove app downloads using WiFi analytics
McDonald's Belgium partnered with Purple and Cisco Meraki across 80+ restaurants to capture 1M+ guest profiles and drive mobile app downloads.
See Purple in action
Book a 20-minute demo and we'll show you how Purple's guest WiFi, captive portal, and analytics platform works for a venue like yours.
Go deeper with our WiFi guides
These step-by-step guides cover the topics behind the articles above, from setup to security and analytics.