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Walmart Canada Guest WiFi Case Study

By Richard Ellor
4 February 2019
2 min read
Walmart Canada Guest WiFi Case Study
Interactive captive portal studio

Design and test a custom captive portal

See how leading venues capture guest data, enforce compliance, and deliver branded login splash pages in real time.

📶

Welcome to Grand Plaza WiFi

Connect to unlock exclusive store discounts and reward offers.

🔒 Secured by Purple WiFi Engine
Capture approach
Email capture with explicit marketing consent
Security and compliance
GDPR consent records
Supported hardware
Cisco Meraki, HPE Aruba, Ruckus, Juniper Mist, Ubiquiti UniFi
Deployment architecture blueprint

Retail and malls Captive Portal Specification

Protocol and interception
RFC 8908 CAPPORT API + HTTP 302
AAA authentication
RADIUS UDP 1812/1813 & RadSec
Walled garden (4 entries)
*.purplewifi.net, accounts.google.com, *.facebook.com, appleid.apple.com
Compliance posture
GDPR consent records · Layer 2 Client Isolation · Explicit GDPR Marketing Opt-In Timestamps

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Purple is excited to work with Walmart Canada to help deliver a fast, free and secure guest WiFi network to Walmart Canada's customers across more than 400 stores.  

Through Purple's network, Walmart Canada can provide its customers with privacy guarantees, while allowing access to a high-speed connection during their shopping visits to Walmart stores.

Andre Costa, Walmart's Group Product Manager, said: “Purple improves the customers' experience, removing the need to have to accept the splash page terms and conditions every time they access any of our stores' guest WiFi. With Purple, customers only need to accept the terms and conditions once a year, and this is valid for all our stores across the country.”

In August 2018, the Purple solution was successfully installed over 18,900 Cisco access points. Since the country-wide rollout began, more than 4 million unique shoppers have connected to the WiFi provided at Walmart Canada stores. Customers can connect instantly from their devices using OneClick, a simple one-click solution that grants immediate access to the guest network, without entering any personal details.

“The customer experience has always been a key focal point for Walmart Canada,” says Gavin Wheeldon, CEO of Purple. “By working together to install a new guest WiFi network, we've helped Walmart Canada to elevate its in-store customer experience.”   

Purple's built-in language functionality also means that in French-speaking regions of the country, French login and splash screens are automatically displayed. In all other regions, the language of the user's device is detected and translated to match; optimizing the user experience.

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