Domino's has signed a rolling contract with hospitality guest WiFi and analytics specialists, Smarter WiFi , to install a Purple-powered WiFi platform at 10 of its locations across the US. Rollout to further stores is expected over the coming months to expand the overall estate and help Domino's re-engage more effectively with customers.
The cloud software has been installed over each location's existing WiFi infrastructure and allows them to offer a branded access journey for customers, while also collecting customer data via a captive login portal .
Customers access the network using either a short registration form or Facebook; either way, connecting is quick and simple. Upon login, customers are automatically redirected to the Domino's website, allowing the pizza brand to advertise offers and promotions before customers place an order.
Domino's was keen to install a new technology that would allow them to compliantly collect customer data; specifically, names and phone numbers. Moving forward, Domino's will be using Purple's SMS connector, Twilio , to send SMS messages to customers promoting offers.
Since the installation just three months ago, Domino's has seen close to 5,000 total visits, and over 2,500 customers connect to its in-store WiFi across the 10 different locations.
Gavin Wheeldon, Purple CEO, said: “Thanks to the efforts of Smarter WiFi, we have seen an increase in the number of hospitality customers using Purple's analytics platform. This, coupled with the additional support and functions offered by Smarter WiFi, creates an advanced WiFi network that allows customers to manage every step of their visitors' brand journey, from initial login right through to personalized marketing.”
Smarter WiFi's Marketing Specialist, Maisie Coleman, added, “The Domino's team has some ambitious plans, and we are thrilled to be working with them. Through implementing this combined WiFi platform, Domino's will be able to re-engage with customers in a really simple and effective way, enabling them to drive repeat visits and increase customer spend.”
