Multi-site retail WiFi value calculator
Estimate how many customers your guest WiFi reaches, how many marketing contacts it captures, and the campaign revenue those contacts can drive across your estate.
Prescription waits drive WiFi use. Focus on loyalty sign-ups, refill-day reminders and staffing the counter at peak times.
Estimated annual results across 60 stores
Customer funnel
Assumptions and method
- -Unique customers = 60 stores x 8,500 visits x 12 / 12 visits per customer = 510,000.
- -Contacts = unique customers x 20% join WiFi x 26% consent = 26,520.
- -Revenue = contacts x 4.2% redeem x $38 basket = $42,332. This is attributed revenue; measure the incremental share with a hold-out group.
- -Sector defaults are planning estimates, not benchmarks. Replace them with your own footfall counter, loyalty and campaign data. Staffing savings are not included because they depend on your rota model.
A branded captive portal collects email or mobile number with a separate, unticked marketing consent box, so every contact is usable under UK GDPR and PECR.
- Email, SMS verification or social login, with consent recorded per channel
- Sync to your CRM or loyalty database (for example Salesforce or HubSpot)
- For pharmacies and clinics: never infer health information from visits, as it is special category data
Run this model on your own store data
Purple runs guest WiFi, consent capture and footfall analytics on your existing access points.
Farmacorp, Bolivia's largest pharmaceutical chain, has signed a one-year WiFi analytics and customer engagement renewal with InCloud IT and Purple.
The WiFi solution, which is present in over 60 pharmacies across Bolivia - soon to be 130+ following scheduled expansion - offers customers a secure, high-speed guest WiFi connection with a simple and customized access journey, while also enabling Farmacorp to capture key customer data via Purple's captive login portal.
Through analyzing the data, Farmacorp has been able to better understand its customer demographics, interests and behavior at individual pharmacy locations and across its entire estate.
Bernardo Molina, Head of Digital Marketing at Farmacorp, said: “The data captured has helped us improve the user experience both digitally and in-store. The platform is sophisticated and so allows us to segment and target different customer groups with personalized communications easily. We are also able to see our peak times which means we can better manage staffing requirements, ensuring the best in-store experience.”
Molina, continued: “We have the best loyalty club in the country and Purple has been crucial in helping us identify our most loyal customer demographics and locations. We use the platform to segment this data and offer promotions through the digital channels our customers use most, and with Purple, we have been able to track the success of these campaigns.”
Farmacorp has recently been named by Forbes as one of South America's top 10 customer-focused businesses. “Customer experience is something we take very seriously and Purple has played a significant role in supporting our efforts to continually improve this,” said Molina, “We use data from multiple sources to track customer trends so we can provide the best products and prices.”
Since the installation of WiFi analytics in early 2018, Farmacorp has seen 1.4 million visits to their pharmacies, and has added more than 65,000 new customer records to its database.”
Cleide Vieira, Customer Success Manager at Purple, said: “Providing customers with a superior experience is now a key differentiator between companies looking to increase the lifetime value of their customers. WiFi analytics plays a significant role in that, and we want to support businesses in delivering a stand out WiFi experience for customers, while also benefiting the business with customer insight that they can use to improve internal processes. It has been a pleasure working with Farmacorp and I can't wait to see the success we achieve together moving forward."
Molina, concluded: “It has been really easy to work with Purple. We meet regularly with our Customer Success Manager, Cleide, to discuss our general objectives and understand the full potential of the tool and how it can help support those objectives.”
