Claudia Hill
Articles by Claudia Hill

Purple doubles down on Greater Manchester as global expansion accelerates
Purple has opened its new office at Annie Kenney Mill in Chadderton, Oldham - cementing its UK base as the business pursues a target of generating 60% of revenue outside the UK within three years.

Gaming consoles, IoT, and Cisco: solving the headless device onboarding nightmare
Smart TVs, gaming consoles, and IoT sensors cannot use captive portals - here is how identity pre-shared keys (iPSK) on Cisco eliminate the headless device onboarding problem for residential WiFi.

Your Staff WiFi Is a Bigger Target Than You Think (And AI Just Made It Worse)
AI has made staff WiFi attacks cheaper, faster, and easier to pull off. Here's what we covered in our fireside chat - and why the fix isn't more friction at the login screen.

Purple appoints Iain Fox as VP growth for public sector WiFi
Purple appoints Iain Fox as VP growth for public sector to lead digital inclusion and smart city WiFi infrastructure across local councils.

Purple Launches Offline Maps Mode for Seamless, Secure Navigation to WiFi Hotspots
Download regional maps with the Purple App's Offline Maps Mode for reliable navigation and trusted WiFi hotspot discovery without a cellular signal.

Purple Signals Higher Education Ambitions with Appointment of VP Education Tim Peers
Purple has appointed Tim Peers, a SaaS leader who joins the B Corp-certified tech firm to tackle digital poverty and accelerate the Smart Campus evolution.

Why Your Next WiFi Upgrade Doesn’t Require New Hardware
Upgrading your WiFi capacity doesn’t have to mean pulling new cables. See how Purple Shield’s new DNS-level ad blocking speeds up page loads by 3.5x and locks down network security in minutes.
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Content filtering: more than a blocker
Discover 6 strategic use cases for WiFi content filtering. Learn how DNS filtering like Purple Shield saves bandwidth, secures POS, and guarantees CIPA compliance.
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Purple Appoints Commercial Leader Tom Smith as Regional Growth Director to Lead North East Expansion and Social Impact Strategy
Purple has appointed Tom Smith as Regional Growth Director to lead its North East expansion, focusing on scaling revenue while tackling digital exclusion through the company’s B Corp-certified WiFi technology.
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iPSK for hotel guest WiFi: 2026 PMS integration guide
Discover how iPSK replaces clunky hotel captive portals with PMS-integrated, private room WiFi for seamless guest casting and automated security.
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Beyond eduroam: Why iPSK is the New Standard for Student Accommodation & Higher Education WiFi
Learn how student accommodation and PBSA operators use iPSK to isolate personal devices, support gaming consoles, and automate move-in onboarding.
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Streaming Under the Stars: Why iPSK is the Future of WiFi for Caravan Parks & Resorts
Why iPSK is the gold standard for caravan park and holiday resort WiFi. Learn how to provide "home-like" connectivity, eliminate support calls, and manage seasonal demand.
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Why iPSK is the key to digital inclusion in social housing
Explore how Identity PSK (iPSK) delivers secure, affordable home WiFi in social housing while enabling smart building telemetry and private device networking.
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Why iPSK is the Gold Standard for Build-to-Rent (BTR) and MDU WiFi
Why iPSK is the gold standard for Build-to-Rent (BTR) WiFi. Learn how to provide "Instant-On" internet, improve resident retention, and reduce hardware costs with identity-based networking.
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Why iPSK is the Future of Care Home WiFi: Balancing Resident Privacy with Medical Security
Learn how iPSK (Identity PSK) provides secure, home-like WiFi for care homes. Balance resident privacy with secure e-MAR and IoT connectivity.
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What is iPSK? Identity Pre-Shared Key guide for enterprise WiFi
Discover how Identity Pre-Shared Key (iPSK) delivers individual VLAN security with simple passwords. Master DPSK and MPSK for IoT, student housing, and MDUs.
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The 10-Day Window: Why proactive DNS filtering is your best defence against modern threats
For the modern IT department, Guest WiFi has evolved from a luxury perk into a fundamental utility. Much like power or HVAC, it is a service that customers, visitors, and contractors simply expect to work seamlessly the moment they enter a building. However, from a security standpoint, this utility creates a massive, unmanaged attack surface.
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Beyond the block list: meeting global safety standards with WiFi content filtering | Purple
Explore enterprise WiFi content filtering standards, CIPA and Friendly WiFi compliance, duty of care obligations, and DNS-layer security across public venues.