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Claudia Hill

Articles by Claudia Hill

Purple team at the opening of the new Manchester office at Annie Kenney Mill

Purple doubles down on Greater Manchester as global expansion accelerates

Purple has opened its new office at Annie Kenney Mill in Chadderton, Oldham - cementing its UK base as the business pursues a target of generating 60% of revenue outside the UK within three years.

15 June 2026
Gaming console and smart TV in a residential apartment surrounded by a secure WiFi bubble, illustrating iPSK device onboarding on Cisco

Gaming consoles, IoT, and Cisco: solving the headless device onboarding nightmare

Smart TVs, gaming consoles, and IoT sensors cannot use captive portals - here is how identity pre-shared keys (iPSK) on Cisco eliminate the headless device onboarding problem for residential WiFi.

20 May 2026
Webinar recap: Your Staff WiFi Is a Bigger Target Than You Think

Your Staff WiFi Is a Bigger Target Than You Think (And AI Just Made It Worse)

AI has made staff WiFi attacks cheaper, faster, and easier to pull off. Here's what we covered in our fireside chat - and why the fix isn't more friction at the login screen.

18 May 2026
Iain Fox, VP Public Sector at Purple

Purple appoints Iain Fox as VP growth for public sector WiFi

Purple appoints Iain Fox as VP growth for public sector to lead digital inclusion and smart city WiFi infrastructure across local councils.

14 May 2026
Purple's App now features offline map mode

Purple Launches Offline Maps Mode for Seamless, Secure Navigation to WiFi Hotspots

Download regional maps with the Purple App's Offline Maps Mode for reliable navigation and trusted WiFi hotspot discovery without a cellular signal.

14 May 2026
Tim Peers, VP Education at Purple

Purple Signals Higher Education Ambitions with Appointment of VP Education Tim Peers

Purple has appointed Tim Peers, a SaaS leader who joins the B Corp-certified tech firm to tackle digital poverty and accelerate the Smart Campus evolution.

28 April 2026
Purple Shield ad-blocking and privacy suite active on a laptop

Why Your Next WiFi Upgrade Doesn’t Require New Hardware

Upgrading your WiFi capacity doesn’t have to mean pulling new cables. See how Purple Shield’s new DNS-level ad blocking speeds up page loads by 3.5x and locks down network security in minutes.

28 April 2026
Content filtering: more than a blocker

Content filtering: more than a blocker

Discover 6 strategic use cases for WiFi content filtering. Learn how DNS filtering like Purple Shield saves bandwidth, secures POS, and guarantees CIPA compliance.

20 February 2026
Purple Appoints Commercial Leader Tom Smith as Regional Growth Director to Lead North East Expansion and Social Impact Strategy

Purple Appoints Commercial Leader Tom Smith as Regional Growth Director to Lead North East Expansion and Social Impact Strategy

Purple has appointed Tom Smith as Regional Growth Director to lead its North East expansion, focusing on scaling revenue while tackling digital exclusion through the company’s B Corp-certified WiFi technology.

20 February 2026
iPSK for hotel guest WiFi: 2026 PMS integration guide

iPSK for hotel guest WiFi: 2026 PMS integration guide

Discover how iPSK replaces clunky hotel captive portals with PMS-integrated, private room WiFi for seamless guest casting and automated security.

13 February 2026
Beyond eduroam: Why iPSK is the New Standard for Student Accommodation & Higher Education WiFi

Beyond eduroam: Why iPSK is the New Standard for Student Accommodation & Higher Education WiFi

Learn how student accommodation and PBSA operators use iPSK to isolate personal devices, support gaming consoles, and automate move-in onboarding.

9 February 2026
Streaming Under the Stars: Why iPSK is the Future of WiFi for Caravan Parks & Resorts

Streaming Under the Stars: Why iPSK is the Future of WiFi for Caravan Parks & Resorts

Why iPSK is the gold standard for caravan park and holiday resort WiFi. Learn how to provide "home-like" connectivity, eliminate support calls, and manage seasonal demand.

9 February 2026
Why iPSK is the key to digital inclusion in social housing

Why iPSK is the key to digital inclusion in social housing

Explore how Identity PSK (iPSK) delivers secure, affordable home WiFi in social housing while enabling smart building telemetry and private device networking.

5 February 2026
Why iPSK is the Gold Standard for Build-to-Rent (BTR) and MDU WiFi

Why iPSK is the Gold Standard for Build-to-Rent (BTR) and MDU WiFi

Why iPSK is the gold standard for Build-to-Rent (BTR) WiFi. Learn how to provide "Instant-On" internet, improve resident retention, and reduce hardware costs with identity-based networking.

5 February 2026
Why iPSK is the Future of Care Home WiFi: Balancing Resident Privacy with Medical Security

Why iPSK is the Future of Care Home WiFi: Balancing Resident Privacy with Medical Security

Learn how iPSK (Identity PSK) provides secure, home-like WiFi for care homes. Balance resident privacy with secure e-MAR and IoT connectivity.

5 February 2026
What is iPSK? Identity Pre-Shared Key guide for enterprise WiFi

What is iPSK? Identity Pre-Shared Key guide for enterprise WiFi

Discover how Identity Pre-Shared Key (iPSK) delivers individual VLAN security with simple passwords. Master DPSK and MPSK for IoT, student housing, and MDUs.

5 February 2026
The 10-Day Window: Why proactive DNS filtering is your best defence against modern threats

The 10-Day Window: Why proactive DNS filtering is your best defence against modern threats

For the modern IT department, Guest WiFi has evolved from a luxury perk into a fundamental utility. Much like power or HVAC, it is a service that customers, visitors, and contractors simply expect to work seamlessly the moment they enter a building. However, from a security standpoint, this utility creates a massive, unmanaged attack surface.

27 January 2026
Beyond the block list: meeting global safety standards with WiFi content filtering | Purple

Beyond the block list: meeting global safety standards with WiFi content filtering | Purple

Explore enterprise WiFi content filtering standards, CIPA and Friendly WiFi compliance, duty of care obligations, and DNS-layer security across public venues.

27 January 2026