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Purple Unified Accounts ROI and opt-in calculator
Estimate the extra marketing opt-ins, cleaner data and subject access request time you gain by replacing splash-page forms with one reusable guest account.
Multi-tenant malls and high-street brands looking to capture verified shopper profiles.
Footfall and conversion
Multi-field guest WiFi forms typically convert 15-25% of visitors.
Lifetime spend of a contact who goes on to buy again because of your campaigns.
Purple customer results
Midsummer Place shopping centre saw a 40% increase in marketing opt-ins. A global fashion brand saw 35%, and hotel authentication rates rose 9%.
Extra opt-ins a year
+103,680
+40% on your current rateMarketing value a year
£233,280
5% of extra opt-ins x £45Monthly comparison
Method: opt-ins = visitors x form rate; the uplift is the venue benchmark above; value assumes 5% of extra opt-ins become repeat customers worth your lifetime value figure.
Want more opt-ins from the same footfall?
See how Unified Accounts simplify guest sign-in and automate compliance across your venues.
If you’ve ever tried to connect to guest WiFi while carrying shopping bags, wrangling a toddler, or rushing to a gate, you know the "Captive Portal Pain". You find the network, a screen pops up, and suddenly you’re staring at a 12-field form asking for your mother’s maiden name and your feelings on artisanal toast.
Most guests just give up. Or worse, they provide "junk data" (hello, mickeymouse@disney.com) just to get past the gate.
At Purple, we decided to kill the form fatigue. Enter Purple Unified Accounts - the single sign-on (SSO) solution that turns your guest WiFi from a hurdle into a high-speed lane.
What is a Purple Unified Account?
In short: It’s the "Login once, connect everywhere" button for your entire network.
Instead of re-registering at every new venue, guests create a single, secure profile. The next time they visit one of your locations - or even a different brand using Purple - they’re recognised instantly. They just opt into the new venue, and they’re online.
It’s cleaner for them, and significantly more powerful for you.
Why Your Marketing Team (and Legal Team) Will Love It
1. Collect Data You Can Actually Use
Traditional WiFi often leaves you with a CRM full of dead emails. With Unified Accounts, we prioritise Clean Data. You can choose to only hold data for users who have explicitly opted-in, ensuring your CRM is a goldmine of high-intent customers, not a graveyard of fake addresses.
2. The 20% Growth Factor
By simplifying the login process, we see an average 20%+ increase in data collection. When the friction disappears, the "Yes" rate goes up. It turns out people are much more likely to share their info when you don’t make them work for it.
3. Legal Peace of Mind (The DSAR Shield)
Data privacy isn't just a buzzword; it’s a massive liability. Purple Unified Accounts takes the weight off your shoulders by:
- Handling DSARs: We manage Data Subject Access Requests so your team doesn't have to.
- Lawful Intercepts: We ensure compliance with legal requests for data.
- Total Transparency: Guests get a direct link to manage their own preferences, keeping you fully compliant with global privacy laws.
The Proof is in the Numbers
We’ve been rolling this out across various sectors, and the results speak for themselves. The shift to Unified Accounts drives immediate engagement by removing the traditional "barrier to entry" that plagues guest networks. For instance, Midsummer Place Shopping Centre saw a massive 40% increase in their marketing opt-in rate, while a global fashion brand followed closely with a 35% jump.
It’s not just about retail, either; the efficiency gains are universal. An Irish hotel & spa reported a 9% increase in their authentication rate, and a New Zealand rail operator saw a 6% rise, proving that when you make the connection seamless, guests are far more likely to engage with your digital brand.
To find out more about our unified accounts, speak to one of our experts.
