Marketing
Insights, guides, and news from Purple about marketing.
Retail reward programs: boost customer loyalty with WiFi data
Discover how retail brands convert in-store footfall into active loyalty members. Use guest WiFi captive portals and automated CRM triggers to boost repeat visits.
Promotional marketing: venue strategies, campaign ROI & guide
Master promotional marketing for physical venues. Discover first-party data segmentation, real-time WiFi splash campaigns, SMS automation, and ROI benchmarks.
What is promotional marketing: types, strategies, and ROI
Learn what promotional marketing is, the 4 core campaign types, and how venue guest WiFi drives first-party customer profiles and repeat visits.
In-store customer surveys for fashion & apparel retail
Discover how fashion and apparel retailers capture high-response in-store customer feedback via guest WiFi micro-surveys. Boost repeat visits and basket size.
Unified commerce: Retail survival through complete personalization
Learn how unified commerce connects in-store WiFi data with digital channels to deliver real-time personalization and grow retail loyalty.
Digital transformation in retail: from omnichannel to unified commerce
Compare omnichannel retail vs unified commerce. Connect in-store WiFi analytics with CRM data to unify customer journeys and grow store revenue.
5 benefits of WiFi sponsorship vs traditional advertising channels
Discover 5 benefits of guest WiFi sponsorship over traditional advertising channels. Monetize venue networks with targeted captive portal ads and high CTRs.
How SMB Businesses Can Benefit from CRM Software
Between accelerated omnichannel marketing digitization, in part fueled by COVID, and increasingly fragmented customer journeys, customer relationships offer
WiFi sponsorship: how brands advertise on guest WiFi access journeys
Learn how brands advertise on guest WiFi captive portals. Monetize onboarding flows with sponsored sessions, splash takeovers, and verified 1st-party data.
Purple introduces customer Revenue Share Program
Improving customer engagement and increasing revenue has always been at the forefront of any marketer's mind, but how often do these methods last before a new
Healthcare CRM: benefits, EHR integrations & patient experience
Discover how healthcare CRM systems streamline patient communication, integrate with EHRs, ensure HIPAA compliance, and improve hospital retention.
WiFi proximity marketing strategies: how it works & venue ROI
Discover how WiFi proximity marketing works, key location-based technologies (Guest WiFi, BLE beacons, geofencing, QR codes), and how venues capture leads and boost repeat ROI.
8 Best SaaS Marketing Tools and Platforms
Explore top SaaS marketing tools for CRM, lead generation, email automation, SEO, and analytics. Compare features to attract and retain more customers.
Why customer complaints are good for your business
Learn why customer complaints are valuable for business growth. Discover how real-time WiFi micro-surveys, NPS tracking, and service recovery prevent churn.
First-party data collection in a cookieless world: 2026 guide
Discover how physical venues capture CCPA/CPRA-compliant first-party customer data in a cookieless world. Explore captive portal strategies, CRM sync, and audience ROI.
Effective SaaS marketing ideas (with examples)
The SaaS landscape can be a complex place for marketers to navigate. That's why we have put some ideas together to help you with SaaS marketing.
Physical space analytics: Measuring offline venues like eCommerce
Discover how physical space analytics turns raw WiFi signals into actionable foot traffic, dwell, bounce, and conversion metrics across enterprise venues.
How big data boosts sales and marketing
Discover how physical venues turn WiFi analytics and big data into revenue. Measure foot traffic, capture first-party profiles, and drive repeat visits.
See Purple in action
Book a 20-minute demo and we'll show you how Purple's guest WiFi, captive portal, and analytics platform works for a venue like yours.
Go deeper with our WiFi guides
These step-by-step guides cover the topics behind the articles above, from setup to security and analytics.