Marketing
Insights, guides, and news from Purple about marketing.
5 ways to better engage with your customers
Explore 5 proven ways to engage customers across physical venues with WiFi analytics, automated marketing workflows, real-time feedback, and loyalty.
How to capture customer data in-store: retail guide
Compare physical store data collection methods, from manual surveys to automated guest WiFi data capture, CRM integration, and CCPA/CPRA-compliant retail analytics.
How to increase customer foottraffic: 4 retail strategies
Learn how physical retailers track storefront passerby traffic, analyze in-store dwell time, and increase repeat customer foottraffic using guest WiFi.
How to track customer foot traffic
Learn how to track customer foot traffic accurately using WiFi location analytics. Compare RSSI tracking, camera counters, and captive portal CRM capture.
Engage with your visitors through the power of Webhooks
In June last year we unveiled Logic Flow, a game-changing feature that allows marketing teams to offer personalized customer engagement, resulting in enhanced
6 ways to get more TripAdvisor reviews
Discover 6 proven strategies to get more TripAdvisor reviews for your venue. Automate review requests via guest WiFi to grow ratings and diner loyalty.
WiFi for shopping malls: retail analytics & foot traffic guide
Learn how shopping centers deploy reliable guest WiFi to capture first-party shopper CRM data, track foot traffic heatmaps, and grow tenant retail revenues.
In-store retail WiFi: footfall analytics & marketing ROI guide | Purple
Learn how in-store retail WiFi transforms shopper footfall into verified CRM data, presence analytics, and targeted marketing campaigns.
The technology behind Amazon Go and what it means for retailers
Explore Amazon Go cashierless technology, computer vision, and sensor fusion. Learn how smart WiFi analytics offers retailers a cost-effective alternative.
The history of online shopping
eCommerce sales for 2021 are expected to exceed $4.9trillion USD! The ability to go online and purchase what we want or need within minutes is something that
Fan engagement strategies for sports venues & stadiums (2026)
Explore 7 proven fan engagement strategies for stadiums and arenas. Learn how high-density guest WiFi, captive portals, and data drive gameday revenue.
See Purple in action
Book a 20-minute demo and we'll show you how Purple's guest WiFi, captive portal, and analytics platform works for a venue like yours.
Go deeper with our WiFi guides
These step-by-step guides cover the topics behind the articles above, from setup to security and analytics.