The Purple Blog
Insights, tips, and news about guest WiFi, analytics, marketing automation, and venue technology.
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The 10-Day Window: Why proactive DNS filtering is your best defense against modern threats
For the modern IT department, Guest WiFi has evolved from a luxury perk into a fundamental utility. Much like power or HVAC, it is a service that customers, visitors, and contractors simply expect to work seamlessly the moment they enter a building. However, from a security standpoint, this utility creates a massive, unmanaged attack surface.
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Beyond the block list: meeting global safety standards with WiFi content filtering | Purple
Explore enterprise WiFi content filtering standards, CIPA and Friendly WiFi compliance, duty of care obligations, and DNS-layer security across public venues.
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The hidden cost of free WiFi: what your captive portal is really costing you
Discover the hidden costs of legacy captive portals, including staff helpdesk burden, lost CRM data, and compliance risks, and calculate your true guest WiFi ROI.
Digital Inclusion Starts at Your Front Door: How Venue WiFi Can Bridge the Gap
In 2025, the digital divide is a crisis of digital equity, fundamentally restricting access to life's essentials. The fight to establish connectivity as a right, not a privilege, is often framed in terms of high-level national strategy and multi-billion-dollar infrastructure projects. But for millions who lack consistent access, the solution isn't miles of fiber optic cable; it's the welcoming sign of a local library, a bustling café, or a community center with free, reliable and secure WiFi.
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Newcastle digital revolution: secure public WiFi drives inclusion and economic growth
Learn how Newcastle City Council and Purple built a secure smart city WiFi network, tackling digital exclusion, 5G indoor gaps, and driving urban footfall.
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The death of the captive portal: why Apple, Google, and Samsung are phasing out legacy guest WiFi
Learn why Apple, Google, and Samsung are phasing out legacy captive portals. Explore Passpoint, RFC 8908 APIs, and friction-free guest WiFi authentication.
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Purple’s free initiative to accelerate OpenRoaming™ adoption for businesses
New approach eliminates barriers, empowering venues to join the global OpenRoaming™ network and deliver seamless, secure WiFi.
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Mythbusters: beyond the captive portal to seamless WiFi | Purple
Explore why 5G indoor attenuation, certificate-based 802.1X security, and choice-based opt-in models make seamless Passpoint WiFi superior to legacy captive portals.
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The business case for digital inclusion: Why doing good is good business
Unlock the business potential of digital inclusion and discover why doing good is good for business. Our comprehensive guide outlines the strategic advantages of embracing digital equity
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Guest WiFi strategy: captive portals vs OpenRoaming guide
Explore the modern Guest WiFi strategy guide. Compare captive portal first-party data capture with seamless Passpoint and OpenRoaming enterprise connectivity.
The end of the captive portal: Passpoint & guest WiFi future
Explore why legacy captive portals are giving way to Passpoint, OpenRoaming, and app-based onboarding for seamless, encrypted guest and enterprise WiFi.
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Seamless, Secure, and Everywhere: The end of WiFi friction
Discover how to eliminate guest WiFi friction, bypass outdated captive portals, and deliver seamless, encrypted venue connectivity for enterprise users.
Supercharge your sales team: How to spot a superproducer in the wild
Identify high-performing B2B sales talent. Learn how top producers combine proactive prospecting, disciplined outreach, and AI tools to grow revenue.
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Purple merges with Splash Access, enhancing global connectivity platforms
Purple merges with Splash Access to unite cloud captive portals, Cisco Meraki guest WiFi management, Multi-Family iPSK, and location analytics across 80,000+ venues.
Secure & Seamless: The future of guest WiFi eliminates man-in-the-middle attacks without adding friction
For years, businesses faced a frustrating choice when providing guest WiFi. Prioritize security, resulting in sometimes long, repeated login forms and frustrating digital friction, or prioritize ease of use, often resulting in an unsecured, unencrypted connection vulnerable to attack.
The digital divide in 2025: why connectivity is the new civil rights issue
Explore why digital connectivity is an essential civil right in 2025, from public WiFi lifelines to closing the digital divide for communities.
Do extra SSIDs slow down WiFi? Airtime overhead & beacon myth
Learn how beacon frame airtime overhead and legacy rates slow WiFi down, not SSID count. Model your channel capacity loss and consolidate to 2 SSIDs.
Minnesota United FC leverages Purple’s Guest WiFi to enhance fan experience
Purple partners with Minnesota United FC to provide its Guest WiFi solution at Allianz Field, capturing valuable fan data during a historic, highly attended match. The solution enabled the club to create a blueprint for more effective fan engagement with customized offers and resonant content, building loyalty one WiFi connection at a time.
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